Content Writer

We're looking for a sharp, curious Content Writer to join our marketing team and grow into an all-rounder across formats. You'll write for both sides of UONEX: shoppers discovering what's good in their city (B2C), and the brands, stores, and malls we partner with (B2B).

Your work will span LinkedIn posts and thought leadership, long-form blogs, and ad copy for paid campaigns. You don't need to be an expert in all three on day one. We'll train you to switch between a punchy consumer ad, a credible B2B LinkedIn post, and an SEO-friendly blog without losing clarity or voice. What we need from you is strong writing fundamentals, a willingness to learn fast, and genuine interest in how people shop and how retail is changing.

Responsibilities

• Write LinkedIn content (feed posts and carousels) for UONEX's brand page and leadership, aimed at brands, retailers, and mall operators.
• Create ad copy for paid campaigns across Meta, Google, and LinkedIn, for both shopper-facing (B2C) and partner-facing (B2B) audiences.
• Write SEO-driven blogs on local shopping, retail trends, and how brands and stores can get discovered.
• Adapt tone between a casual, scroll-stopping consumer voice and a credible, insight-led B2B voice.
• Research retail, consumer behaviour, and the local shopping landscape to bring real substance to your writing.
• Repurpose blogs and long-form pieces into social posts, ad variations, and short video scripts.
• Edit and proofread your work for clarity, accuracy, and consistency with the UONEX brand voice.

What You Are Expected To Bring

• Strong English writing skills with a clear, engaging voice.
• Some experience writing for LinkedIn, blogs, or ads (freshers with a strong writing portfolio are welcome to apply).
• Ability to write for different audiences, from everyday shoppers to business decision-makers.
• Good research habits and the ability to turn information into simple, useful content.
• Curiosity about retail, consumer brands, and how people shop.
• Openness to feedback and eagerness to learn new formats quickly.
• Reliability with deadlines and proactive communication.

Why Work With Us?

• Be one of the first members of a marketing team being built from scratch.
• Hands-on training across LinkedIn, blogs, and ad copy, so you grow into a well-rounded writer.
• Write for both B2B and B2C audiences at a fast-moving, AI-first startup.
• See your work directly shape how a new product category is understood in the market.
• A collaborative team that values ownership, fresh ideas, and good writing.