Content Writer

Role & responsibilities

• Create clear, engaging, and original content for websites, blogs, social media, emails, and other digital platforms.
• Research industry-related topics and develop content based on target audience requirements.
• Write SEO-friendly content using relevant keywords and basic on-page SEO practices.
• Proofread and edit content to ensure accuracy, grammar, readability, and consistency.
• Develop product descriptions, website copy, promotional content, and marketing materials.
• Coordinate with the SEO, Marketing, Design, and Business teams to understand content requirements.
• Maintain a consistent brand tone and messaging across different communication channels.
• Repurpose existing content into social media posts, articles, newsletters, and other formats.
• Track content performance and make improvements based on engagement and SEO insights.
• Stay updated on content trends, SEO updates, and industry developments.
• Use AI and content tools to support research, ideation, drafting, and content optimization while maintaining content quality.

Preferred candidate profile