Content Writer

Experience: 2 - 3 Years

Department: Marketing

Role: Content Writer

Job Summary

We are looking for a Content Writer with 2-3 years of experience to create engaging, research-driven content that supports brand, marketing, SEO, and business objectives.

Key Responsibilities

1. Content Creation

• Write blogs, articles, website content, social media copy, campaign content, scripts, and marketing communication.
• Develop clear, engaging, and audience-focused content across formats and platforms.
• Research topics, trends, competitors, audience interests, and search behaviour.
• Ensure all content is accurate, relevant, grammatically correct, and aligned with brand guidelines.

2. SEO & Search

• Create and optimise content using SEO best practices, including keywords, search intent, headings, metadata, internal linking, and readability.
• Understand and apply AEO and GEO principles to improve content visibility across search engines and AI platforms.
• Identify content gaps, keyword opportunities, and emerging topics.
• Track content performance and recommend improvements.

3. Content Planning & Strategy

• Contribute to content strategy and content calendars across blogs, campaigns, social media, and digital platforms.
• Develop content ideas aligned with business goals, audience needs, and marketing campaigns.
• Stay updated with content trends, formats, platforms, and competitor activity.

4. Collaboration & Ownership

• Work with marketing, design, digital, product, and other teams to develop effective content.
• Manage content projects from brief to research, writing, review, optimisation, and publishing.
• Coordinate with freelance writers when required and ensure quality and timely delivery.
• Maintain 95%+ on-time delivery of planned content.