Content Writer
Cleartax · Bengaluru · onsite · Posted 40d ago
About a minute. You'll make an account on the way through.
About this role
About ClearTax?
We are the architects of the modern financial operating system. Since our inception
in 2011, ClearTax has transformed from a disruptive tax-filing startup into India?s leading
B2B tax compliance and finance powerhouse. Today, we empower the CFO?s office by
providing an integrated, AI-driven ecosystem that handles everything from GST and
e-invoicing to accounts payable and wealth management.
The Impact of Our Work:
We operate at a scale that defines the digital economy. As a Series C-funded leader
backed by Y Combinator, Sequoia Capital, and Stripe, we:
? Power Global Trade: We process nearly 10% of India?s B2B invoices,
representing over $300 billion in annual trade value.
? Drive Real Savings: In the last year, our automation tools returned over ?1,000
crore to the bottom lines of our customers through intelligent insights.
? Scale Globally: We provide assured compliance for enterprises across 50+
countries, spanning the EMEA and APAC regions, including the UAE and the
EU.
The Role
This is a create-and-distribute role. You'll take complex global tax and compliance
mandates: e-invoicing rollouts, regulatory deadlines, new digital reporting regimes, and
package them into content that enterprise decision-makers actually read, share, and act
on.
Then you'll own that content in front of them.
You're not just a writer, and you're not just a channel operator. You're both: someone who
can produce a survey report on Monday and architect its distribution across email, social,
webinars, and events by Friday. You think in funnels, not just formats! Every asset you
create has a job to do in moving prospects from first touch to sales-accepted lead.
This is a high-ownership role on a team that ships fast and experiments constantly, with
AI as a core part of how we work.
Outcomes Responsibilities
? Package. Turn global compliance mandates and product capabilities into compelling
content assets: research and survey reports, opinion notes, blogs, whitepapers,
landing pages, and web content built for a senior enterprise audience
? Know the audience. Deep-dive into our ICPs across global markets: understand the
nuances of what a CFO in the UAE worries about versus a tax head in Germany, and
shape content and messaging accordingly
? Own the funnel. Understand how content drives inbound demand: from traffic and
MQLs through to SAL creation and design content programs with clear funnel
outcomes, not just publishing calendars
? Run the distribution engine. Take end-to-end ownership of getting content to
market across channels: website, webinars, events, organic social, email, and more.
Creation without distribution is half a job here
? Think like a marketer. Plan logically across distribution avenues: sequencing,
channel fit, timing, and measurement. Know which channel earns which asset, and
why
? Move with AI velocity. Use AI tools to research, experiment, iterate, and produce at
speed, treating AI as leverage for your thinking and output, and staying ahead of
how it's reshaping marketing work
Requirements Competencies
Must-have
? Excellent language skills: you're genuinely happy writing, and it shows in clean,
precise, persuasive output
? Strong logical and structured thinking: you can plan a content program, write the
assets, and orchestrate their distribution end-to-end
? 2-6 years of experience in marketing/content writing: a marketing mindset: you
understand personas, funnels, and channels, and you connect content to business
outcomes
? Comfort with AI tools and an appetite to experiment, learn fast, and raise your own
velocity
Good to have
? A finance background or experience working in B2B / SaaS marketing
? Familiarity with tax, compliance, or regulatory content
? Exposure to cross-functional workflows: working with design, SEO, sales, and
product teams?
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
About ClearTax

Cleartax
IT Services & Consulting
851
employees
2011
15 years old
Bengaluru/Bangalore, Karnataka
India
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