Content Writer

Content Writer

at Traya Health

Location: Mumbai (Malad West)

About Us:

Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for individuals experiencing hair loss. Through personalized consultations, we identify the root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique diagnostic platform, combined with medically trained hair coaches and proprietary tech, ensures customers receive customized solutions delivered right to their doorstep — and the ongoing guidance they need to stay on track. Founded by Saloni Anand (techie-turned marketeer) and Altaf Saiyed (Stanford GSB alumnus), Traya's mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all.

Our Vision:

We aim to create a global awareness movement around hair loss while delivering a scientifically proven, holistic solution that combines the best of three sciences.

Role Overview:

We're looking for a hands-on, performance-driven Content Manager who can own content end to-end — from strategy and scripting to shooting and delivering final assets that drive measurable results. This role is for someone who can write sharp copy, shoot high-performing content, collaborate with editors, and deliver finished creatives that convert. You should be equally comfortable building brand storytelling and optimizing ads for performance.

Key Responsibilities:

1) Content Strategy & Ownership

• Develop and execute a content strategy aligned with business and revenue goals.

• Build clear content pillars for awareness, education, trust-building, and conversion.

• Maintain consistency in brand voice across ads, social, website and partnerships.

2) End-to-End Content Creation

• Ideate, script, shoot, and deliver finished content (UGC-style, brand shoots, ad creatives, educational content).

• Write compelling scripts and ad copies tailored to platform and funnel stage.

• Create engaging narratives around men's hair health, product education, and customer journeys.

• Ensure final output is polished, performance-ready, and on-brand.

3) Performance-Led Creative

• Create ad creatives for Meta, Google, YouTube, and other paid channels.

• Optimize messaging for different funnel stages

• Analyze performance metrics (CTR, Hook Rate, Hold Rate, CVR, CPA, ROAS) and iterate content accordingly.

• Continuously test new angles, hooks, formats, and scripts.

4) Cross-Functional Execution

• Work closely with designers, video editors, performance marketers, and product teams.

• Support influencer, partnership,, and retention campaigns with high-impact content.

Requirements:

• 3+ years of experience in performance content, preferably in D2C, health, wellness, or beauty.

• Proven ability to write, shoot, and deliver finished content that performs.

• Strong understanding of performance marketing and paid media creative strategy.

• Excellent copywriting and storytelling skills.

• Comfortable being on-camera and directing shoots when needed.

• Data-driven mindset with the ability to interpret ad metrics and optimize accordingly.

• Understanding of SEO, platform trends, and social-native content formats.

• Strong sense of aesthetics and modern male consumer psychology.

Traya provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, nation origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local laws.