Content Writer

Key Responsibilities

1. Brand Content Development

• Create clear, engaging, and consistent brand messaging across all platforms.
• Develop brand narratives, taglines, and campaign copy aligned with marketing strategy.
• Ensure tone of voice consistency across communications.

2. Marketing & Campaign Content

• Write content for digital campaigns, advertisements, brochures, flyers, and promotional materials.
• Develop email marketing copy, landing pages, and performance marketing content.
• Collaborate with design and marketing teams to deliver integrated campaigns.

3. Product Content

• Write product descriptions, feature highlights, and technical-to-consumer translations.
• Develop website product pages and e-commerce content.
• Support product launches with compelling storytelling and positioning.

4. Digital & Social Media Content

• Create engaging social media posts, captions, and short-form content.
• Develop blog articles, SEO-friendly website content, and thought leadership pieces.
• Monitor content performance and optimise based on engagement insights.

5. Content Strategy & Optimisation

• Assist in content calendar planning and execution.
• Conduct keyword research to support SEO initiatives.
• Ensure all content aligns with brand guidelines and marketing objectives.