Content Writer

Greetings from Novac

Job Description – Senior Content Writer

Novac Technology Solutions is looking for a highly skilled Senior Content Writer with 3+ years of experience in B2B content creation, preferably within the Lending, Banking, Financial Services, or FinTech domain. The ideal candidate should possess strong storytelling and strategic content development skills, with hands-on experience across digital marketing channels.

This role requires a creative professional who can produce compelling content that strengthens brand positioning, drives audience engagement, and supports business growth initiatives.

Key Responsibilities

• Develop high-quality content for websites, blogs, landing pages, email campaigns, newsletters, case studies, whitepapers, brochures, and marketing collateral.
• Create engaging B2B content tailored for digital platforms, including LinkedIn and other social media channels.
• Collaborate with marketing, design, product, and business teams to develop content aligned with organizational objectives.
• Produce thought leadership articles, executive profiles, industry insights, and customer success stories.
• Develop content for events, webinars, product launches, corporate communications, and marketing campaigns.
• Draft press releases, media articles, award submissions, and other public relations content.
• Ensure consistency in brand voice, messaging, tone, and style across all communication channels.
• Optimize content using SEO best practices and monitor content performance to improve engagement.
• Research industry trends, competitor activities, and market insights to create relevant and impactful content.
• Manage multiple content projects while adhering to deadlines and quality standards.

Required Skills & Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
• Minimum 3+ years of professional experience in content writing, preferably in the B2B technology, Lending, Banking, BFSI, or FinTech domain.
• Demonstrated expertise in:
• Website Content
• Content Marketing
• Social Media Content
• Thought Leadership Articles
• Email Marketing
• PR & Media Content
• Event & Webinar Content
• Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
• Strong understanding of SEO principles, digital marketing, and content optimization.
• Ability to simplify complex technical or financial concepts into engaging, audience-friendly content.
• Experience working with cross-functional teams in a fast-paced environment.
• Excellent project management and time management skills.

Preferred Experience

• Experience writing for Lending, Loan Origination Systems (LOS), Loan Management Systems (LMS), Mortgage, Banking, BFSI, or FinTech organizations.
• Familiarity with AI-assisted content tools and content analytics platforms is an added advantage.
• Experience creating executive communication and thought leadership content for senior stakeholders.