Content Writer

Role & responsibilities

Content Creation

• Write long-form blogs, articles, whitepapers, eBooks, case studies, and industry reports.
• Develop website copy, landing pages, and service pages optimized for search engines and conversions.
• Create compelling LinkedIn posts, social media captions, newsletters, email campaigns, and marketing collateral.
• Produce scripts for videos, webinars, podcasts, and promotional campaigns.
• Write customer success stories and testimonials.

Research & Thought Leadership

• Conduct in-depth research on accounting, taxation, finance, AI, outsourcing, compliance, and technology trends.
• Translate technical and industry-specific topics into engaging content for business audiences.
• Support leadership by developing thought leadership articles and executive content.

SEO & Content Optimization

• Perform keyword research and incorporate SEO best practices.
• Optimize existing content to improve rankings and user engagement.
• Work with SEO tools to improve readability and search performance.
• Ensure all content aligns with search intent and current content marketing best practices.

Content Strategy

• Assist in planning and executing monthly content calendars.
• Identify trending topics and content opportunities across target industries.
• Repurpose long-form content into social media posts, infographics, email campaigns, and downloadable assets.

Editing & Quality Assurance

• Proofread and edit content for grammar, clarity, tone, consistency, and accuracy.
• Ensure brand consistency across all marketing channels.
• Verify facts, statistics, and references using credible sources.

Collaboration

• Work closely with designers, digital marketers, product teams, subject matter experts, and sales teams.
• Participate in campaign planning and brainstorming sessions.
• Coordinate with external contributors when required.