Content Writer

Unfound Health is building India's most advanced personalized nutrition platform. We combine blood biomarkers, genetics, lifestyle and cutting-edge nutritional science to create supplements tailored to each individual.We're looking for someone who can bridge the gap between science and storytellingcreating content that educates, builds trust and drives conversions.

Role & responsibilities
As our Content writer, you will own content across our website, Meta ads, social media, email campaigns and product education. You'll work closely with founders, designers, doctors and nutrition experts to translate complex health science into simple, engaging and credible content.This is a high-impact role where you'll help shape the voice of one of India's next-generation health brands.

What You'll Do:
Website Content

• Write and optimize website copy, landing pages and product pages
• Improve customer journeys and conversion through clear messaging
• Create educational pages explaining ingredients, biomarkers and health conditions
• Support SEO through high-quality health content

Performance Marketing

• Write Meta ad copy, Google ad copy and campaign messaging
• Develop hooks, headlines, CTAs and creative concepts
• Continuously test messaging based on campaign performance
• Collaborate with the performance marketing team on A/B testing

Social Media

• Create content calendars for Instagram, LinkedIn and other social platforms
• Write scripts for Reels and short-form videos
• Develop carousel posts, educational graphics and thought-leadership content
• Stay updated on health and wellness trends while ensuring scientific accuracy

Scientific Research

• Read scientific papers, clinical studies and ingredient research
• Translate evidence into consumer-friendly content
• Work with doctors and nutrition experts to validate claims
• Maintain a repository of scientific references for marketing content

Brand Communication

• Develop a consistent tone of voice across all channels
• Ensure all communication is evidence-based, premium and trustworthy
• Help establish Unfound Health as India's most credible personalized nutrition brand

Preferred candidate profile
Must Have

• 2-7 years of experience in content marketing, copywriting or health communications
• Excellent written English
• Ability to simplify complex concepts
• Strong research skills
• Curiosity about nutrition, longevity and preventive healthcare
• Attention to detail and fact-checking mindset

Preferred Background

• Nutrition, Dietetics, Biotechnology, Pharmacy, Biomedical Sciences or Life Sciences (or you have written for neutraceuticals brand already)
• Medical writing or healthcare communications
• D2C consumer brands, especially health, wellness or nutrition
• Experience working with founders in fast-paced startups

Bonus Skills

• SEO content writing
• AI tools (ChatGPT, Claude, Perplexity, etc.)
• Basic understanding of Meta Ads and performance marketing
• Experience with Canva or Figma
• Video scripting and content planning

Success Metrics (First 6 Months)

• Build a consistent content engine across website, ads and social media
• Improve website engagement and organic traffic
• Increase Meta ad creative output and testing velocity
• Create a science-backed content library for ingredients and health topics
• Ensure all customer-facing claims are accurate, compliant and easy to understand