Content Writer SEO AISO and Long Form Content

Role & responsibilities

Content Creation & Editorial

• Research, write, and edit high-quality long-form content including blog posts, whitepapers, curriculum guides, webpage content and thought leadership articles
• Develop marketing content across channels including landing pages, email campaigns, social media copy, brochures, and digital ads
• Maintain a consistent brand voice across all written materials in alignment with Campus and Parent Companys style guidelines
• Collaborate with subject-matter experts (educators, leadership) to produce authoritative, accurate, and engaging content
• Adapt content for diverse audiences — prospective families, educators, partners, and institutional stakeholders

SEO & AISO Strategy

• Lead keyword research, content gap analysis, and on-page SEO optimisation across GSG's web properties
• Apply AI Search Optimisation (AISO) principles to ensure content surfaces in AI-generated answers, featured snippets, and answer engine results (AEO)
• Implement structured data / schema markup (FAQ, HowTo, Course, EducationalOrganization) to maximise AI discoverability
• Write and optimise AEO answer blocks — concise, authoritative responses designed to be cited by AI models and answer engines
• Monitor and analyse search performance using tools such as Google Search Console, Ahrefs, SEMrush, and Screaming Frog; translate insights into actionable content improvements
• Stay current with algorithm updates, generative search developments, and emerging AISO best practices

Content Strategy & Planning

• Contribute to the development and execution of the annual content calendar aligned to Campus enrolment cycles, campaigns, and brand milestones
• Support SEO-driven website architecture decisions including internal linking, pillar-cluster content models, and taxonomy planning
• Conduct competitor content benchmarking and deliver insights to the wider marketing team
• Collaborate with design, digital, and social teams to ensure integrated content delivery across touchpoints

Reporting & Optimisation

• Track content performance metrics (organic traffic, keyword rankings, time on page, AI citation frequency) and report findings monthly
• Continuously A/B test headlines, meta descriptions, and content structures to improve click-through rates and dwell time
• Recommend and implement content refreshes for underperforming legacy pages

Qualifications & Experience

Essential

• Bachelor's degree in Communications, Journalism, Marketing, or a related field
• 7 years plus of professional experience in content writing with a demonstrable focus on SEO and, preferably, AISO / AEO
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, Google Analytics 4, and Google Search Console
• Working knowledge of schema markup / structured data and its role in AI search visibility
• Strong understanding of marketing content strategy, buyer personas, and the customer journey
• Exceptional command of written English with a meticulous eye for grammar, style, and tone

Preferred

• Experience in the education sector, EdTech, or a multinational institution
• Familiarity with AI writing tools (ChatGPT, Claude, Jasper) and their responsible integration into content workflows
• Understanding of HubSpot or equivalent CMS/CRM platforms
• Knowledge of HTML basics for on-page SEO implementation
• Experience creating content for international audiences is preferable but not essential