Content Writer/ Senior Content Writer || Mohali (Punjab) Location

Job Title: Associate: Content Writer || Content Writer || Senior Content Writer
Department: Marketing
Job Location: Mohali, Punjab

Working Days: Five Days a Week

_______________________________________________

Lets Grow Together!

Ably Soft Pvt Ltd (FATbit Technologies) is a leading tech company that inspires startups, SMBs and enterprises to adopt technologies, innovate with trends and stay ahead in the digital economy. With a focus on custom development, digital marketing and consultancy services, the company leads the eCommerce industry, offering 10+ turnkey multi-vendor marketplace solutions.

Our highly scalable flagship products, including Yo!Kart, Yo!Coach, Yo!Rent, Growcer and Yo!Yumm, have empowered 5500+ global businesses across 100+ countries. Ably Soft is an ideal place to shape your skills, improve your expertise and cultivate a rewarding career with diverse learning and hands-on experience.

_______________________________________________

Note: The KRAs and KPIs for Associate and Senior profiles will be different.

Position & Role Summary

This position requires a candidate capable of creating high-quality, original content with zero tolerance for plagiarism across blogs, whitepapers, reports, and marketing pages, specifically for products and Software Development Services. The content must consistently meet company standards and align with overall product and business growth objectives. The role involves working closely with a team of skilled writers, as well as collaborating with the Marketing team, designers, developers, and business analysts to gather insights and craft content that is both informative and engaging for the target audience.

In addition, the candidate will be responsible for refining and enhancing AI-generated content to ensure accuracy, originality, clarity, and alignment with the brand voice and messaging standards. The ideal candidate should possess strong analytical skills to evaluate and simplify complex information, along with a natural ability and enthusiasm for making difficult concepts easy to understand.

Job Description / Primary Key Result Areas (KRAs)

• Continuously enhance skills and efficiency by staying updated with evolving marketing trends, content strategies, and industry best practices.
• Conduct in-depth research to build a strong understanding of products, target audience, and competitive landscape.
• Create high-quality, original, and conversion-driven content across blogs, landing pages,case studies, email campaigns, video scripts, presentations, and whitepapers.
• Ensure all content aligns with brand voice, company guidelines, and product growth objectives.
• Apply strong marketing fundamentals, storytelling, and SEO best practices to maximize content performance.
• Implement the best AEO and GEO techniques to enhance content visibility in AI search engines like ChatGPT, Perplexity and others.
• Maintain ZERO plagiarism and ensure originality, accuracy, and credibility across all deliverables.
• Take ownership of content projects, managing timelines and delivering within deadlines.
• Collaborate effectively with Marketing, SEO, design, and product teams to create
• impactful content.
• Review, proofread, and edit content from junior writers and cross-functional teams to ensure consistency and quality.
• Mentor and guide junior writers by sharing knowledge, feedback, and best practices.
• Analyze content performance (using tools like Google Analytics/Search Console) and optimize content strategies accordingly.

_______________________________________________

Key Performance Indicators (KPIs)

• Research & Analysis: Conducting in-depth research to ensure credibility, analyzing competitors, and delivering assets on assigned complex and unfamiliar topics.
• Content Production & Deliverables: Ability to create diverse assets, including blogs, landing pages, website copy, white papers, case studies, etc.
• Content Quality & Originality: Crafting original and plagiarism-free content across all deliverables, ensuring the highest accuracy, readability, proper structure, tone, and brand alignment.
• Independent Ownership: Ability to take full ownership of tasks assigned, from research to final delivery with minimal supervision.
• On-Time Delivery: Consistent performance and completion of assignments within suggested timelines.
• Content Performance: Contribution to organic traffic, rankings, engagement, leads, or conversions where measurable.
• SEO/AEO/GEO Compliance: At least 95% compliance with approved content optimization checklists. Increasing visibility of content on search engines and AI search results.
• Cross-Team Collaboration: Coordination with SEO, marketing, design, development, sales and other teams.
• Supporting Team and Guidance: Close collaboration with the content team to distribute workload and guiding junior team members with their queries and concerns.

_______________________________________________

Candidate Profile (Skills Required)

• Self-driven with the ability to effectively utilize creative and analytical thinking.
• Strong time and priority management skills to consistently meet deadlines.
• Eagerness to learn with a deep understanding of assigned subjects.
• Excellent research skills, including gathering and analyzing information from multiple sources such as SMEs and project stakeholders.
• Strong writing and editing skills with a superior command of English grammar and usage.
• Ability to simplify complex and technical concepts into clear, easy-to-understand content.
• Quick learner with the capability to grasp technical subjects and ask relevant, insightful questions.
• Result-oriented with strong attention to detail.
• Effective team player with a positive and collaborative attitude.
• Maintains professionalism, discretion, and confidentiality at all times.

_______________________________________________

Required Experience & Qualifications

Industry Preference: IT-Software, Software Services, SaaS, or E-commerce.

Tools: Proficiency in Google Suite (Docs, Sheets, Slides); familiarity with SEO tools and content optimization platforms is a plus

Experience: Freshers to 6/7 years of experience in content writing, digital marketing content, or copywriting

Educational Background: Degree or relevant knowledge in fields such as Mass Communication, Marketing, Business Administration, or related disciplines; preferred qualifications include MBA, B.A. (Journalism/Mass Communication), BBA, or similar.

Additional Advantage: Understanding of SEO and content marketing strategies, along with familiarity with tools like Google Analytics. Knowledge of foreign languages will be considered a plus point.

_______________________________________________

Important Note :

- Kindly DO NOT share your CV/apply if your profile does not meet the mentioned role and experience requirements.
- Availability for face-to-face interview rounds is required.
- Mismatched profiles may not receive a response.

- Preference will be given to immediate joinees or candidates with a short notice period.

_______________________________________________

Company Contact Information

Ably Soft Private Limited
Plot No.6, Adarsh Building, 4th Floor, Sector 82, JLPL, Mohali, Punjab-140306.
Email: [email removed] || Phone: [phone removed]
Website: www.ablysoft.com || www.fatbit.com