Content Strategy & Growth Manager - YouTube & Social Media
Electrical Dost · Jaipur · onsite · Posted 58d ago
About a minute. You'll make an account on the way through.
About this role
Position Title: Content Strategy & Growth Manager - YouTube & Social Media
Work Location: LG-82, 83, 84, JTM Mall, Jagatpura, Jaipur
Employment Type: Full Time / 9:00 AM - 5;30 PM
Experience Req.: 2+ Years Relevant Experience Preferred
Language: Hindi: Fluent, English: Basic to Good Communication
Salary: 30,000 - 40,000 per month (based on skills and experience)
Working Days: Monday to Saturday | Weekly Off: Sunday
About Electrical
Dost Electrical Dost is a digital education and skill-development platform focused on practical electrical and automation learning through YouTube, Instagram, online programs, an app and an offline training institute.
Role Objective
Own the content thinking. Decide what to create, why it matters, where it should be published, and how performance can be improved. The role is responsible for YouTube and Instagram growth, app downloads, and stronger brand visibility for the offline institute.
Key Responsibilities
- Plan weekly and monthly content calendars for YouTube and Instagram.
- Research topics using audience interests, past performance, search trends and competitor activity.
- Decide content mix for long-form videos, Shorts, Reels and promotional campaigns.
- Analyze YouTube and Instagram performance and turn insights into future content decisions.
- Track CTR, watch time, audience retention, reach, engagement, traffic sources and growth.
- Suggest titles, thumbnail concepts, hooks, formats and content angles for better performance.
- Coordinate with editors, graphic designers and trainers to ensure timely execution.
- Plan and direct student testimonials, institute promotions, app campaigns and brand videos.
- Review competitors regularly and identify new formats, topics and growth opportunities.
- Prepare simple performance reports and recommend clear next actions.
Required Skills & Capabilities
- Strong understanding of YouTube & Instagram
- Content strategy and calendar planning
- YouTube Studio & social analytics
- Competitor and trend research
- Creative thinking and storytelling
- Basic promotional scripting
- Team coordination and ownership
- Good communication skills
- Basic Canva/editing knowledge preferred
- Titles, thumbnails, hooks & retention
Shoot & Creative Direction
The candidate should be comfortable planning and directing student testimonials, institute promotional videos, student success stories, Reels/Shorts, app promotions and behind-the-scenes content. Professional editing is not required because a dedicated editing and graphic-design team is already available.
Technical Content Approach
Electrical knowledge is not mandatory. Trainers/technical experts will support subject accuracy. The manager will focus on topic selection, audience angle, structure, hooks, packaging, creative direction and performance.
Preferred Experience
- YouTube channels or creator-led brands
- Educational, knowledge or skill-based content
- Social media agencies or digital education companies
- Portfolio with measurable growth/results is strongly preferred
Key Success Metrics
YouTube & Instagram growth
CTR & audience retention
Views, reach & engagement
Content consistency & quality
App downloads from campaigns How to Apply
Institute leads & brand awareness
How to Apply
Share your updated CV along with relevant portfolio/work samples or social media pages handled.
Email: [email removed]
WhatsApp: [phone removed]
Sourced from naukri