Content Strategist

About the Role

Content is one of Descript's most powerful channels—but only when it's strategic, original, and built to reach the right audiences. Up to this point, our content program has been focused on generating awareness amongst individual creators and small businesses. As we move upmarket, we need someone who is deeply experienced with content creation as an integral part of a brand-building, demand-generating machine. 

We're looking for a Content Strategist to build the engine: a system rooted in subject matter expertise and user data that produces compelling content across formats, optimizes for AI discovery, and supports both brand and demand. Being a great writer is the baseline, and this person knows what great content looks and sounds like. We believe original, human-developed content is a genuine differentiator when it’s backed by strategy and data. You'll bring both the vision and the do-er energy to make it real.

  What You'll Do

Strategy & Planning

Define Descript's content strategy, editorial calendar, and channel prioritization

Identify content gaps and opportunities through user data, search research, and market insight

Build a measurement framework that connects content activity to brand and pipeline outcomes

Content Systems & Production

Build an AI-native content production system that enables quality output at scale without sacrificing originality

Produce and/or commission content across formats: articles, research reports, data studies, interactive tools, video scripts, and more

Optimize for AI discovery as the content and search landscape evolves

Demand Enablement

Partner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programs

Assist with mid- and bottom-funnel content (case studies, ROI calculators, competitive guides) that converts interest into action

Brand & Voice

Help define and evolve Descript's editorial voice across content channels

Develop a subject matter expertise content program, drawing on Descript employees and customers as sources

What You Bring

Minimum Qualifications

5+ years of content strategy, content marketing, or social media experience in a B2B or B2B/B2C hybrid environment

Deep familiarity with the new media landscape and how content distribution has evolved

Comfortable with AI tooling as a production and workflow aid

Analytical experience: you can build and own a content measurement framework

Portfolio showing strategic content work—evidence of content systems and measurable outcomes, not just production volume

Preferred Qualifications

Experience at a PLG or product-led company

Background in media, creative tools, or video/audio adjacent categories

Experience building content programs that optimize for AI discovery

Success In This Role

Within your first 12 months, you will:

Deliver a documented content strategy with channel prioritization, audience segmentation, and measurement framework

Launch an AI-native content engine with defined production workflows, tooling, and editorial standards

Ship a flagship demand-enabling asset (e.g., original research report or interactive tool)

Show measurable improvement in content's contribution to brand reach and pipeline

The base salary range for this role is $130,000 - $165,000. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, level, and may vary from the amount above. About Descript

Descript is building a simple, intuitive, fully-powered editing tool for video and audio — an editing tool built for the age of AI. We are a team of 150 and the backing of some of the world's greatest investors ( OpenAI , Andreessen Horowitz ,  Redpoint Ventures , Spark Capital ). 

Descript is the special company that's in possession of both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company.

Benefits include a generous healthcare package, 401k matching program, catered lunches, and flexible vacation time.  Our headquarters are located in the Mission District of San Francisco, CA. We're hiring for a mix of remote roles and hybrid roles.  For those who are remote, we have a handful of opportunities throughout the year for in person collaboration.  For our hybrid roles, we're flexible, and you're an adult—we don't expect or mandate that you're in the office every day. We do believe there are valuable and serendipitous moments of discovery and collaboration that come from working together in person. 

Descript is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive.