Content Strategist

Key Responsibilities

1. Content Strategy & Planning

• Develop and execute content strategies aligned with the brand's positioning, marketing objectives, and business goals.
• Translate brand strategy into clear content pillars, narratives, themes, and communication frameworks.
• Build and manage content calendars across relevant digital and social media platforms.
• Identify content opportunities based on audience insights, platform trends, cultural moments, and emerging formats.

2. Platform-Native Storytelling

• Develop content tailored to the unique language, formats, and consumption behaviour of platforms such as Instagram, YouTube, and other relevant channels.
• Understand what makes content engaging, shareable, relatable, and culturally relevant to the target audience.
• Create strong hooks, storytelling angles, and narrative structures that capture attention and sustain audience interest.
• Stay updated on internet culture, creator trends, and evolving content formats to keep the brand relevant.

3. Content IP Development

• Conceptualise and build distinctive content IPs, recurring series, and signature brand formats.
• Develop scalable content concepts that can evolve into long-term brand assets.
• Create detailed creative briefs, content frameworks, and storytelling guidelines for execution.
• Collaborate with creators, influencers, designers, videographers, and other creative partners to bring concepts to life.

4. Brand Storytelling & Creative Execution

• Ensure consistency in brand voice, tone, messaging, and storytelling across all content touchpoints.
• Work closely with the design, marketing, social media, and performance teams to execute integrated content campaigns.
• Brief creative teams with clear objectives, audience insights, key messages, and executional direction.
• Review content drafts and final outputs to ensure creative quality, brand alignment, and platform relevance.

5. Performance Analysis & Optimisation

• Track content performance using relevant metrics such as reach, watch time, retention, engagement, shares, saves, and conversions.
• Analyse content insights to understand what resonates with audiences and identify areas for improvement.
• Use data and audience feedback to refine content strategies and improve performance.
• Balance creative experimentation with measurable outcomes and business objectives.

Key Requirements

• Experience in content strategy, digital content, brand storytelling, social media strategy, or a related field.
• Strong understanding of platform-native storytelling, particularly short-form video and social-first content.
• Demonstrated ability to conceptualise content IPs, recurring formats, and original creative ideas.
• Strong understanding of brand positioning, audience psychology, digital culture, and content trends.
• Excellent creative writing, ideation, storytelling, and communication skills.
• Ability to convert broad brand objectives into actionable content strategies and creative briefs.
• A balance of creative thinking, strategic judgement, and analytical ability.
• A portfolio showcasing content strategies, campaign concepts, storytelling formats, or successful content initiatives.