Content Strategist

Job Description - Content Strategist

Industry: Brand Distribution / Retail.

Location: Thane, Maharashtra.
Department: Marketing & Communications.

Employment Type: Full-Time, Permanent.

Job Description:
The company is looking for a creative and analytical Content Strategist to manage digital content, coordinate with creative teams, and maintain consistent brand storytelling. Experience in the watch, fashion or retail industry is preferred. The candidate should have strong communication, creativity, and analytical skills to boost engagement and growth.

Key Responsibilities:

• Develop and execute a comprehensive content strategy such as concepts, storylines & visual themes for photoshoot or short videos.
• Create Mood boards, shot references & storytelling ideas.
• Plan and manage content calendars aligned with brand campaigns and product launches.
• Collaborate closely with stylists, photographers, videographers, and designers to conceptualize and produce creative visual and written content.
• Ensure final photos and videos align with brand positioning and campaign goals.
• Plan and manage content calendars aligned with brand campaigns and product launches.
• Plan and execute influencer marketing campaigns in line with brand objectives, campaign themes, and product launches.
• Identify, research, and shortlist relevant influencers and content creators based on audience, engagement, content quality, and brand fit.
• Coordinate influencer outreach, collaboration discussions, campaign briefs, deliverables, timelines, and approvals.
• Coordinate product dispatch, shoot schedules, content submissions, and campaign follow-ups with influencers and internal teams.
• Maintain an organised database of influencers, collaboration details, campaign deliverables, and performance history.
• Coordinate with social media manager to monitor content performance & regularly prepare reports on engagement & reach.
  
  Qualifications and Skills:
• Bachelors degree in Marketing, Mass Communication, English, or a related field.
• 2 to 4 years of experience in content strategy or brand communications preferably in the watch, fashion, or lifestyle sector.
• Proven experience collaborating with stylists, photographers, videographers, and design teams on creative projects.
• Strong writing, editing, and storytelling skills with attention to detail.
  Ability to manage multiple projects and meet tight deadlines.
• Strong communication, coordination, negotiation, and relationship-management skills for working with influencers and content creators.
• Experience in influencer marketing, creator collaborations, or campaign coordination is preferred.
• Creative mindset with a strong sense of design and brand positioning.
  
  Perks and Benefits:
• Exposure to creative campaigns and product shoots
• Supportive and collaborative work culture
  Job Details:
• Location - 12th Floor 1212 Solus, Hiranandani Estate, Ghodbunder Road, Thane West, Pincode - 400607
  
• Working Days - Monday to Saturday
• Timings - 9:30 AM - 6:30 PM
• Travel Support - Company covers direct rickshaw fare between station and office (both ways)