Content Strategist

Job Description:
We are looking for a creative and confident Content Strategist & On-Camera Content Creator to become one of the faces of EdgeX Learning. The ideal candidate should understand social media, have strong communication skills and be comfortable creating content in front of the camera.

Key Responsibilities / KRAs:

• Develop and manage the monthly social media content strategy and calendar.
• Research trending topics across careers, technology, AI, DevOps and education.
• Create content ideas, hooks, scripts, captions and storytelling concepts.
• Be the on-camera face of EdgeX for Reels, videos, ads and educational content.
• Create engaging content around careers, jobs, salaries, skills, interviews and industry trends.
• Coordinate with the graphic designer and video editor for content production.
• Identify high-performing content and develop new content around successful formats.
• Monitor reach, engagement, views, followers and overall content performance.
• Maintain consistency in EdgeX's communication style and brand positioning.