Content Strategist

About the position

Creative Services is HCLTech's in-house creative agency, partnering with Marketing and Business Units to develop strategic, customer-centric creative experiences that elevate the HCLTech brand and accelerate business growth.

As a Content Strategist, you will serve as the strategic bridge between Business Marketing, Creative Services and corporate functions, developing content strategies that translate business priorities into compelling narratives across customer experiences, executive communications, digital channels and integrated marketing initiatives.

This role combines strategic thinking, AI-enabled content development, market positioning and creative collaboration. You will define messaging frameworks, leverage generative AI to accelerate content development, create concise executive and marketing copy and ensure every content asset aligns with business objectives, audience needs and the HCLTech brand.

Reporting to the Head of Content, Operations and Enablement, you will help shape how HCLTech tells our story by developing compelling content strategies, enabling scalable content operations and continuously evolving content practices through AI and emerging technologies.

Essential skills

• Strategic storyteller with exceptional writing and editing skills
• Experience developing business, solution and market positioning
• Strong understanding of integrated marketing and customer journeys
• Experience leveraging AI tools for content strategy and development (e.g., GPT, Copilot, Copy.ai, Adobe AI)
• Excellent short-form copywriting for digital, executive and marketing communications
• Strong collaborator across business, marketing and creative teams
• Agile project manager with excellent organizational skills
• Analytical thinker with the ability to translate business objectives into compelling content
• Curiosity for emerging marketing technologies and AI-enabled content creation

Essential functions

Content strategy and market positioning

• Develop strategic content frameworks that support business unit priorities, integrated marketing initiatives and customer engagement.
• Partner with Business Marketing to define differentiated market positioning, value propositions and messaging architectures.
• Translate complex technology and business concepts into clear, compelling customer narratives.
• Develop messaging frameworks that scale across digital experiences, sales enablement, executive communications and marketing assets.

AI-enabled content development

• Leverage generative AI tools to accelerate research, ideation, content creation and optimization while maintaining editorial quality and brand integrity.
• Design repeatable AI workflows that improve efficiency across content development and creative production.
• Evaluate emerging AI capabilities and recommend new opportunities for Creative Studio adoption.
• Develop best practices and governance for responsible AI-assisted content creation.

Copywriting and creative development

• Write and edit concise, high-impact copy for marketing assets, presentations, executive communications, websites and digital experiences.
• Develop messaging for integrated marketing initiatives across owned, earned and paid channels.
• Partner with designers, presentation specialists and creative teams to ensure content and creative work together to deliver exceptional customer experiences.
• Create reusable messaging libraries and content frameworks that improve consistency, quality and scalability.

Business partnership

• Collaborate closely with Business Units, Brand, Digital Marketing and Product Marketing to align messaging and creative direction.
• Facilitate content discovery workshops to uncover business priorities, customer insights and storytelling opportunities.
• Act as a strategic advisor to marketing stakeholders on content planning, messaging and audience engagement.
• Identify opportunities to strengthen business unit positioning through differentiated messaging and content strategies.

Content operations and governance

• Manage content strategy from planning through execution, measurement and continuous optimization.
• Ensure content aligns with HCLTech brand standards, tone of voice and messaging hierarchy.
• Develop content playbooks, templates and governance frameworks that enable scalable content creation across the organization.
• Research emerging content trends, AI capabilities and marketing technologies, incorporating practical innovations into Creative Studio workflows where they improve quality, efficiency and business impact.

Success measures

• Increased consistency and quality of business messaging across marketing and creative assets.
• Stronger business unit positioning through differentiated messaging and strategic storytelling.
• Faster content development through AI-enabled workflows and reusable content frameworks.
• High stakeholder satisfaction across Business Marketing, Brand and Creative Services.
• Increased adoption of AI-enabled content creation practices.
• Measurable contribution to customer engagement, executive communications and overall marketing effectiveness.