Content Strategist

Company Profile:

MProfit is a rapidly growing wealth-tech company reshaping how Indians view and track their wealth.

Backed by Rainmatter (by Zerodha) and other distinguished investors, MProfit equips investors and wealth professionals with cutting-edge solutions that offer a clear, consolidated view of their financial assets, enabling better insights and decision-making.

As a robust, data-driven platform, MProfit is trusted by HNIs, UHNIs, and Family Offices to track and analyse diverse, multi-asset investment portfolios. Our proprietary integrations with 1200+ institutions elevate data aggregation to a new standard of precision and automation.

Today, MProfit is a leader in India's wealth-tech ecosystem, with customers in 300+ cities collectively tracking 1.5 lakh+ portfolios. As we continue to expand our dynamic team, we remain committed to launching new products, pioneering innovations, and redefining wealth tracking for modern India.

Position Overview:

We are looking for a Content Strategist to own the end-to-end development and delivery of our social media and content strategy. This role will be responsible for building brand presence, driving engagement, and translating company narrative and product updates into compelling content across platforms.

Key Responsibilities:

Content Strategy & Planning

• Own the social media content calendar across all platforms (LinkedIn, X/Twitter, Instagram, etc.)
• Develop content pillars aligned with brand voice, business goals, and audience segments
• Plan campaigns around company milestones, and industry events

Content Creation & Delivery

• Write, edit, and publish posts, captions, and short-form copy
• Coordinate with Design team for visual and video assets
• Repurpose long-form content (blogs, reports, webinars) into social-first formats
• Ensure consistent brand tone, style, and visual identity across all channels

Community & Engagement

• Monitor comments, messages, and mentions; manage community engagement and response
• Track trends and platform best practices to keep content relevant and timely

Analytics & Reporting

• Track performance metrics (reach, engagement, follower growth, conversions)
• Prepare regular reports with insights and optimization recommendations

Cross-functional Collaboration

• Work with Marketing, Product, and Leadership to align content with business priorities
• Coordinate with external agencies/freelancers/vendors as needed
• Ensure compliance with brand guidelines and (where relevant) regulatory/communication standards applicable to financial services content

Requirements

• 3–5 years of experience in social media management/content marketing (adjust based on seniority needed)
• Proven portfolio of managing social channels with measurable growth/engagement outcomes
• Strong writing and editing skills; ability to adapt tone across platforms
• Working knowledge of social media analytics tools (native platform insights, Hootsuite/Buffer/Sprout Social, etc.)
• Familiarity with basic design/video tools (Canva, CapCut, Adobe Suite) is a plus
• Experience in fintech, BFSI, or B2B SaaS is a plus
• Excellent project management skills; comfortable owning a calendar independently