Content Strategist

Job Title : Content Strategist (Marketing & Creation)

Location : Lower Parel, Mumbai (Work from Office -- daily presence required)

Experience : 2 to 5 years

• Were looking for a creative, trend-savvy Content Strategist who lives and breathes social media and knows how to turn ideas into scroll-stopping content.

What youll be doing:

• Own and manage all social media platforms: Instagram, TikTok & YouTube
• Ideate strong content concepts for reels, shorts, posts & long-form videos
• Build and execute monthly content calendars aligned with brand goals
• Plan and manage influencer collaborations end-to-end (sourcing, briefing, execution)
• Stay on top of trends, formats, and platform updates to keep content fresh
• Work closely with the team on monthly product shoots from concepting to on-ground execution
• Ensure brand voice, aesthetics, and storytelling are consistent across platforms

What were looking for:

• Proven experience managing brand social media accounts
• Strong understanding of Instagram, TikTok & YouTube algorithms
• Creative thinker with a sharp eye for trends and storytelling
• Comfortable working closely with creators, influencers, and production teams
• Hands-on, proactive, and highly organised

Bonus points if you:

• Have worked with lifestyle, fashion, beauty, or consumer brands Can back ideas with performance insights and analytics
• Are confident taking ownership and driving content strategy independently