Content Strategist

About the Role

We are looking for a creative and strategic Content Strategist who can develop engaging content ideas for brands across social media and digital platforms. The ideal candidate should have hands-on experience in content strategy, social media content planning, and ad ideation, with a strong understanding of what makes content engaging, relevant, and conversion-focused.

Key Responsibilities

• Develop monthly and weekly content strategies and content calendars for different brands.
• Generate creative ideas for Instagram Reels, static posts, carousels, stories, and other social media content.
• Ideate Meta/Facebook & Instagram ad concepts, including hooks, angles, concepts, and creative directions.
• Develop ad scripts and content briefs for video and static advertisements.
• Research competitors, audience behaviour, trends, and industry insights to generate fresh content ideas.
• Create strong hooks, CTAs, storytelling concepts, and content angles for organic and paid content.
• Work closely with graphic designers, video editors, performance marketers, and account managers to execute content ideas.
• Understand campaign objectives and convert them into relevant creative concepts for awareness, engagement, leads, and sales.
• Analyse content and ad performance and use insights to improve future content ideas.
• Stay updated with social media trends, viral formats, memes, creator trends, and advertising trends.
• Develop creative concepts specifically for D2C and e-commerce brands.
• Participate in brainstorming sessions and contribute new ideas for campaigns and brand communication.

Required Skills

• 1–3 years of experience in Content Strategy, Content Creation, Social Media, or Digital Marketing.
• Strong experience in content and ad ideation.
• Good understanding of Meta Ads creative concepts and ad funnels.
• Excellent writing and communication skills.
• Ability to write engaging hooks, captions, scripts, and CTAs.
• Strong understanding of Instagram and other major social media platforms.
• Creative thinking with a good understanding of consumer psychology and storytelling.
• Ability to understand brand tone and create content accordingly.
• Good research and trend-spotting skills.
• Ability to work with multiple brands and manage deadlines.
• Experience with D2C, e-commerce, lifestyle, fashion, beauty, food, or similar consumer brands will be an advantage.

Preferred Skills

• Experience working with Performance Marketing teams.
• Understanding of Meta Ads, creative testing, CTR, CPC, CPA, ROAS, and conversion-focused creatives.
• Experience creating ad concepts based on winning creatives and performance insights.
• Comfortable presenting and explaining creative ideas to the team or clients.
• Basic knowledge of Canva or other content/design tools is a plus.