Content Strategist Manager

Role & responsibilities

1. International Content Strategy:

• Develop and own the annual and quarterly content strategy for Fast&Ups international markets.
• • Build market-specific content pillars based on consumer behaviour, cultural nuances, sporting calendars and business priorities.
• Identify content opportunities around sports, fitness, wellness, hydration, lifestyle and cultural moments.

2.Social Media Content :

• Own content strategy for Instagram, TikTok, YouTube and other relevant platforms.
• Develop creative testing frameworks across hooks, formats, messaging, CTAs and audiences.
• Develop concepts for Reels, TikToks, static content, carousels, stories and other social formats.
• Identify trends, formats, sounds, conversations and cultural moments relevant to each market.
• Ensure content is optimized for engagement, reach and discovery.

3. Creator & Influencer Content :

• Work closely with the creator/influencer team to develop briefs and content directions.
• Develop creative briefs for different creator cohorts and use cases.
• Identify opportunities to convert creator content into paid media assets.

4. E-commerce Content

• Work with e-commerce teams to ensure strong product storytelling and consistency across all platforms.
• Help Develop enhanced product content, A+ content, banners, videos and platform-specific assets.
• Ensure brand consistency across D2C and marketplace environments.

5. Team & Agency Management

• Manage internal content resources, copywriters, editors and external agencies/creators.
• Build efficient content workflows and approval processes across international markets.
• Brief creative teams and ensure timely delivery of assets.
• Maintain high standards of quality and brand consistency.

Preferred candidate profile

• 5-8 years of experience in content strategy, social media marketing, brand marketing, or digital content.
• Experience working across international markets, global brands, or export-focused consumer businesses.
• • Strong understanding of Instagram, TikTok, YouTube, creator marketing, and content performance analytics.
• Experience in FMCG, nutraceuticals, sports nutrition, wellness, consumer healthcare, or lifestyle brands preferred.
• Excellent storytelling, creative thinking, and content planning capabilities. •
• Preferred Industry Experience: FMCG, Nutrition, Ecommerce, B2B & B2C, Wellness