Content Specialist

Who We're Looking For: We're hiring a Content Specialist. What we actually need is someone with taste. Someone who can tell good content from bad content instantly, and more importantly, knows why. You understand that the best content isn't the loudest or the most produced. It's the most relevant. It knows its audience. It understands the business. It exists to earn attention and/or to be taken action upon.

Your strongest muscle is short-form. You write social copy and ad creative copy that people stop for: hooks that pull, captions that land, one-liners that stick. But you're not one-dimensional. You can shift into website copy, long-form blog writing, and thought leadership when the brief calls for it. Range is your advantage.

Must-Haves:

• 4-6 years of experience in content writing, social media, or creative roles. Agency experience is mandatory.
• Demonstrable strength in short-form social copy and ad creative copy: captions, hooks, ad headlines, scripts.
• Solid experience with website copy and long-form blog-style writing. You can write in both registers.
• A portfolio that shows range, not just volume. We will ask to see it and we will read it.
• Proven ability to ideate and execute within resource and budget constraints. You figure things out.
• Deep understanding of audience research. You know how to identify who you're writing for and what they care about.
• Active interest in content trends, advertising, and culture across categories, not just your niche.
• Comfort working across multiple brands simultaneously, adapting voice and tone accordingly.
• Familiarity with social analytics and performance metrics, and the discipline to act on them.
• Strong working knowledge of AI tools (ChatGPT, Claude, Notion AI, or equivalent) used for efficiency, not as a creative substitute.
• Excellent written English: tight, clear, and purposeful.