Content Specialist

About Gus Education India (GEI)

GUS Education India (GEI) is the education arm of Global University Systems, a leading Global Education conglomerate. Established in 2017, GEI boasts a portfolio of over 35 Institutions and collaborates with prestigious universities and institutions worldwide, offering educational services that enhance their operations and impact.

Nature of The Job

The Content Specialist operates within the Marketing Department in Manila supporting the InUni Brand and collaborates closely with various teams, including Brand, Design, and Creative. This role is essential for enhancing the brands voice across multiple platforms and ensuring alignment with organizational strategic goals. The Content Specialist not only produces high-quality content but also coordinates with stakeholders to maintain consistent messaging and brand integrity

Desired Profile

Qualification

Essential: Bachelors degree in communications, Marketing, English, Journalism, or a related field.

Desirable: Advanced degree in a relevant discipline. SEO certification; Social media certification

Skills

Relevant Experience

Essential:

• Minimum of 6 years of experience in marketing project management.
• Proven ability to oversee content guidelines across multiple brands and platforms.
• Strong knowledge of SEO best practices.
• Experience in social media channel community management
• Demonstrated expertise in crafting content for various digital platforms.
• Strong proficiency in the Microsoft Office Suite.
• Outstanding editing, proofreading, and writing skills with meticulous attention to detail.

Desirable:

• Familiarity with digital marketing tactics and AI trends.

Key Accountability

Actions

Creates and composes engaging content

By producing compelling copy for websites, social media, blogs, email campaigns, print collateral, and advertisements. This includes communications related to community management for social media channels such as templated replies, FAQs, animating channels during live events and others.

Ensures copy aligns with visual elements

By working closely with brand and design teams during the content creation process.

Maintains quality and consistency to brand guidelines

By editing and proofreading all content to uphold high quality and consistency across various project and channels.

Assists in the development of creative content ideas

By managing the content ideation process from concept to implementation on social media channels and content platforms, ensuring alignment with project objectives

Ensures that projects and deadlines are met

By effectively prioritizing tasks in a fast-paced environment to meet tight deadlines and core objectives.

Facilitates effective collaboration and feedback throughout the content development process

By building and maintaining professional relationships with internal stakeholders.