Content Specailist

A creative and tech-savvy content professional who can leverage AI tools for content research, curation, ideation and creation for hotel websites. The candidate will work with hotels to understand their offerings and brand, curate and refine information into engaging website content, and ensure the content is accurate, relevant and aligned with the hotel's voice. The role will also involve SEO, website merchandising and structuring content to improve discoverability, user engagement and conversions. This is a client-facing role; the candidate will regularly interact with hoteliers over calls and virtual meetings (Google Meet) to understand their brand, present content and incorporate feedback, so confident spoken communication is essential.

Responsibilities:

• Leverage AI tools for content research, curation, ideation, drafting and optimisation.
• Build hotel websites using AI website-creation tools and apply content ideation to shape their pages, structure and messaging.
• Create and refine engaging website content for hotels based on their offerings and brand.
• Conduct calls and virtual meetings (Google Meet) with hotel clients to understand their offerings, brand voice and content requirements, along with a basic sense of their design and layout preferences.
• Present content drafts to clients on calls, walk them through the work, gather feedback and close revisions promptly.
• Review and improve AI-generated content for accuracy, originality, quality and brand alignment.
• Conduct keyword research and create SEO-friendly website content.
• Structure content based on search intent, user experience and website merchandising principles.
• Identify and highlight hotel offerings, experiences and USPs to drive engagement and conversions.
• Create blogs and destination-focused content for Simplotel and its customers.
• Stay updated with AI, SEO, content and hospitality industry trends.

Requirements:

• 1-3 years of experience in content writing, content curation, SEO, digital content or a related role.
• Bachelor's degree in any discipline, preferably Journalism, Mass Communication, English, Marketing or a related field.
• Excellent written and verbal English with strong content writing, editing and research skills.
• Confident and articulate on client calls and virtual meetings, able to lead conversations with hotel stakeholders, explain content decisions and handle feedback professionally.
• A good eye for detail, with the ability to understand and discuss clients' design and layout preferences; design expertise is not required.
• Hands-on experience with AI tools such as ChatGPT, Claude and other generative AI platforms, with the ability to write and refine prompts to get accurate, high-quality results.
• Basic understanding of how to create a website using AI tools, and the ability to apply content ideation to such AI-built websites.
• Good understanding of SEO, keyword research and search intent.
• Ability to create and structure SEO-friendly website content.
• Understanding of website merchandising and content presentation.
• Ability to research and write across different topics and brand voices.
• Basic technical skills to work with CMS/blogging platforms.
• Ability to manage multiple projects, meet deadlines and work with customers and cross-functional teams, including regular client interaction over calls and virtual meetings.