Content & Social Media Manager

Content & Social Media Manager

Company: This and That Digital

Experience: 2–3+ Years

Salary: ₹20,000/month

Work Mode: Hybrid

Location: Mumbai Suburbs

About This and That Digital

This and That Digital is a 360° digital marketing agency offering social media management, branding, performance marketing, content creation, web development, SEO, influencer marketing and creative services.

We work with brands across different industries, helping them build their digital presence through creative, strategic and engaging content.

About the Role

We are looking for a creative, hands-on and highly proactive Content & Social Media Manager who can take complete ownership of content and social media for multiple brands.

This is not a role limited to posting and scheduling content. We are looking for someone who can understand a brand, develop original content ideas, plan the execution, shoot the content, edit it and publish content that has the potential to reach and perform organically.

The ideal candidate should have a strong creative instinct and understand what makes people stop scrolling, watch, engage and share content.

Key ResponsibilitiesSocial Media Management

• Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube and Snapchat
• Plan and schedule posts, Reels, Stories and other content
• Manage social media calendars and grid planning
• Maintain consistency in brand communication, visual identity and content style
• Understand platform-specific content formats and audience behaviour
• Stay updated with current social media trends, formats, sounds and content styles
• Analyse what type of content is performing and continuously improve the content approach

Content Strategy & Brand Understanding

• Coordinate directly with brands/clients to understand their requirements and objectives
• Understand the brand, its audience, positioning, products and personality before developing content
• Create and manage monthly content calendars
• Conceptualise original content ideas for Reels, posts, Stories, carousels and campaigns
• Create mood boards, creative references and shoot plans
• Develop content concepts that are relevant to the brand while also being engaging and trend-driven

Content Creation & Shoots

• Independently conceptualise and create social media content
• Plan and coordinate brand, product and catalogue shoots
• Shoot Reels and short-form videos
• Take photographs for social media and marketing requirements
• Identify multiple content opportunities during shoots
• Direct and execute content according to the planned concept
• Repurpose shoot content into multiple social media formats

Video & Photo Editing

• Edit Reels and short-form videos
• Create engaging and trend-driven video content
• Edit photographs for social media and marketing requirements
• Handle cuts, transitions, text, music, effects, colour correction and other basic editing requirements
• Understand pacing, hooks and storytelling to create content that holds attention
• Adapt content for different social media platforms and formats

AI & Digital Tools

• Should have a working knowledge of relevant AI tools
• Be comfortable exploring and using AI tools when they can improve efficiency or support the workflow
• AI should be a supporting skill, not a replacement for creativity or independent thinking
• The candidate should be capable of developing strong content ideas and executing content without relying on AI tools

What We're Looking For

We are looking for someone who is genuinely creative and understands content, not someone who simply follows trends.

You should be able to:

Understand the Brand → Conceptualise the Idea → Plan the Shoot → Shoot the Content → Edit the Content → Publish It → Understand What Makes It Perform

You should have a natural understanding of social media behaviour, storytelling, hooks, trends and shareable content, with the ability to create content that has the potential to go viral organically.

Most importantly, you should be able to think creatively without depending on AI. AI knowledge is an advantage, but your own creativity, ideas and execution skills are what matter most.

Required Skills & Experience

• 2–3+ years of professional experience in social media management and content creation
• Strong practical knowledge of Instagram, Facebook, LinkedIn, YouTube and Snapchat
• Proven experience managing social media accounts for brands
• Strong understanding of content calendars, scheduling and grid management
• Experience with shoot planning, mood boards and creative direction
• Ability to conceptualise, shoot and edit Reels independently
• Ability to take and edit photographs
• Strong understanding of social media trends and short-form content
• Strong creative and visual sense
• Working knowledge of AI tools
• Excellent communication and client coordination skills
• Ability to understand different brands and adapt content accordingly
• Ability to manage multiple brands and deadlines simultaneously

Mandatory Requirements

• Must be based in the Mumbai suburbs
• Must be comfortable working in a hybrid setup
• Must have their own laptop suitable for content creation and editing
• Must have a proven portfolio/work record demonstrating previous social media and content work
• Must be comfortable coordinating directly with brands/clients
• Must be able to independently conceptualise, shoot, edit and publish content
• Shortlisted candidates will be given practical assignments as part of the selection process

Compensation

₹20,000/month

Work Mode: Hybrid

Location: Mumbai Suburbs