Content & Social Media Lead

Meadbery is a fast-growing D2C Ayurvedic liver-health brand. We've built a strong paid-acquisition engine — now we're building our owned organic presence from the ground up, out of a new in-house content studio. We're looking for a Content & Social Media Lead to own that build.

This is a founder-facing, high-ownership role for someone who has grown an organic audience before and wants to do it again with full creative latitude and a studio at their disposal.

What you'll own

• Set and run the organic content strategy across YouTube, Instagram, and other social platforms.
• Build our YouTube channel from the early stage into a real growth and education engine.
• Plan and direct in-house shoots — briefing scripts, directing our video team, and shaping a consistent brand voice.
• Own the content calendar and publishing cadence across formats (short-form video, long-form, statics).
• Run influencer partnerships end-to-end — sourcing, briefing, and tracking.
• Develop doctor and expert-led content in a way that's engaging and compliant.
• Manage and grow a small content team as the function scales.
• Report on what's working — reach, retention, watch-time, engagement, and impact on brand.

You're a fit if you have

• 4–7 years building content and social for a consumer brand (D2C a big plus).
• A YouTube channel or social presence you personally grew — you can show the numbers.
• Hands-on experience directing video production and managing editors/videographers.
• Experience running influencer campaigns from sourcing to results.
• Strong instincts for short-form video and platform-native storytelling.
• Comfort owning metrics and tying content to outcomes.

Bonus points for

• Content experience in health, wellness, pharma, or another regulated category.
• Hindi + English content fluency.
• Hands-on editing ability.

What success looks like in 6 months: a live, growing YouTube channel; a consistent multi-platform publishing rhythm; a working influencer pipeline; and a content system that runs without founder hand-holding.

Location: Zirakpur, Chandigarh (on-site studio)

• To apply, share your portfolio and — most importantly — links to channels/accounts you've personally grown.