Content & Social Media Executive

Job Description: Social Media Executive

Company: Realistic Realtors
Experience: 23 Years
Working Days: 5.5 Days a Week
Department: Marketing & Digital Marketing
Industry: Real Estate

Job Summary

We are looking for a creative, proactive, and performance-driven Social Media Executive with 2–3 years of experience in social media management, digital marketing, content creation, and paid advertising. The ideal candidate should have hands-on experience managing Meta Ads campaigns, implementing SEO strategies, creating engaging content, and leveraging AI tools to enhance marketing performance, particularly for real estate campaigns.

Key Responsibilities

• Social Media Management: Develop and execute social media strategies across platforms such as Instagram, Facebook, LinkedIn, and other relevant channels.
• Meta Ads & Lead Generation: Plan, execute, monitor, and optimize Meta Ads campaigns to generate quality leads, manage budgets, and achieve campaign targets.
• SEO & Keyword Research: Conduct keyword research, on-page SEO optimization, and content planning to improve organic rankings and website visibility.
• Content Creation: Create engaging website content, blogs, social media captions, scripts, and marketing copy for real estate campaigns.
• Creative Development: Design engaging social media creatives, graphics, and ad creatives using relevant graphic design tools.
• Video Content & Reels: Participate in content ideation, scripting, and on-camera video creation for social media posts and paid advertisements.
• Video Production Coordination: Work closely with the video production team to plan, coordinate, and execute engaging videos for marketing campaigns.
• Trend Research: Identify emerging social media trends, industry developments, and audience preferences to create relevant and engaging content.
• AI-Powered Marketing: Use AI tools for content ideation, scriptwriting, research, creative development, and campaign performance optimization.
• Performance Analysis: Track social media engagement, lead generation, website traffic, and campaign performance; prepare reports and recommend improvements.
• Brand Building: Maintain brand consistency across all digital platforms and support integrated marketing campaigns for real estate projects.

Required Skills & Qualifications

• 2–3 years of experience in social media management and digital marketing.
• Hands-on experience with Meta Ads Manager and lead generation campaigns.
• Knowledge of SEO, keyword research, and on-page optimization.
• Strong content writing, copywriting, and creative ideation skills.
• Experience managing social media platforms independently.
• Basic to intermediate graphic design skills using Canva, Photoshop, or similar tools.
• Experience in creating reels, short-form videos, and video ad concepts.
• Familiarity with AI tools such as ChatGPT and other AI-powered content or design platforms.
• Strong analytical, communication, coordination, and time-management skills.
• Real estate or digital marketing agency experience will be an added advantage.

Preferred Candidate Profile

The ideal candidate should be creative, digitally savvy, and comfortable handling both organic and paid marketing activities. The candidate must be able to manage social media platforms end-to-end, develop engaging content, and support lead generation and brand awareness initiatives.

Job Type: Full-Time
Working Schedule: 5.5 Days a Week