Content & SEO Specialist

Role & responsibilities

Lead content, SEO, off-page initiatives, and marketing activities across multiple products and business verticals, with responsibility for executing the marketing calendar and ensuring timely delivery of planned activities. The role includes end to-end content execution, organic growth, third-party content distribution, social media content, and cross-functional coordination.

Content

• Research, write, edit and publish original SEO/AEO blogs and articles.
• Develop and manage thought leadership content, case studies, success stories and UGC across relevant verticals.
• Translate complex product, technical, and regulatory concepts into clear, accurate, and audience-friendly content in collaboration with product and technical teams.
• Develop website, landing page, product, campaign and sales support content.
• Write content for LinkedIn, Medium and relevant third-party platforms. • Create content for webinars, events, newsletters, and other marketing initiatives.
• Repurpose and adapt content into different formats and channels to maximise content distribution and reach.

SEO & Organic Growth

• Optimise content for SEO, AEO, and GEO.
• Identify content opportunities to improve organic visibility and search performance.
• Implement on-page SEO practices, including content optimisation, internal linking, and metadata recommendations.
• Conduct content audits and identify opportunities to refresh, optimise and improve existing content.
• Manage listicles, UGC, customer feedback, testimonials, and reviews to strengthen brand credibility and support organic visibility.

Off-Page SEO & PR

• Manage Quora, Reddit, Medium, guest posts, article submissions, citations, backlink activities and outreach.
• Research relevant third-party websites and execute content distribution, link-building and guest-posting opportunities.
• Identify relevant media, industry publications, and third-party platforms for content and PR opportunities.
• Draft press releases, partnership announcements, corporate communications and thought leadership content.
• Maintain backlinks, outreach, content distribution, and PR trackers.

Social Media

• Plan, coordinate and manage the content calendar across LinkedIn, X, and other relevant social channels.
• Develop and adapt social media content based on campaigns, blogs, events, webinars and marketing initiatives.

• Coordinate with creative teams for social media creatives, videos, and other content assets.

End-to-End Ownership & Coordination

• Own assigned content from briefing, research and writing through editing, publishing, distribution, and performance tracking.
• Work with marketing and creative teams to adapt content into different formats where required.
• Coordinate with product, sales, design, SEO, leadership and external agencies to collect inputs, manage approvals and ensure timely delivery. • Maintain content calendars, briefs, trackers, and relevant content repositories.
• Ensure content is accurate, consistent with brand guidelines, and aligned with business and marketing objectives.

AI Usage

• Use AI responsibly for research, ideation, content optimisation and productivity. Final content must be original, well-researched, fact-checked and human-reviewed, and should not be published as AI-generated output without appropriate editorial review.
• Evaluate and use relevant AI tools for content research, ideation, optimisation, repurposing, workflow automation and productivity while maintaining human editorial oversight.

Key Performance Areas

Content Quality | Content Output | Organic Visibility | Keyword Rankings | Organic Traffic | Content Engagement | Backlinks & Link Building | Third-Party Placements | Social Media Content & Engagement | Technical Writing | Case Studies & UGC | Content Distribution | AI-Enabled Productivity | Timely Delivery