Content & SEO/AEO Specialist
The Access Group · Pune · onsite · Posted 44d ago
About a minute. You'll make an account on the way through.
About this role
About the Role
We're building out our digital marketing team, and we're looking for a Content & SEO/AEO Specialist to grow how easily customers find us — through search engines, AI-powered tools, and everything in between.
About You
You like seeing the impact of your work and enjoy improving things day by day. You're comfortable working in a fast-moving environment and enjoy shaping how digital marketing works as the business grows.
At Access, you'll have the space to influence how our websites and digital channels perform, while working closely with people who care about doing the right thing for our customers. You're curious, practical, and happy to roll up your sleeves when needed — and you're motivated by making things better, not just bigger.
Day-to-Day, You Will
- Plan and run SEO strategy and audits, keeping our content optimised for how search engines actually rank pages.
- Optimise content for AI engine optimisation (AEO), so we show up well in AI-powered tools like ChatGPT and Google AI Overviews, not just traditional search.
- Write and manage blog and website content that's genuinely useful to customers and supports our search visibility.
- Manage our Google Business Profile presence, including reviews, so local search results reflect us well.
- Run email marketing that keeps customers engaged, and report on what's working.
Your Skills and Experience Might Also Include
- An inclination towards hospitality and/or marketing for hotels is a good-to-have — you understand how guests search and what they need before they book.
- 2–4 years experience in SEO, content marketing or a related discipline, with a genuine interest in how AI-powered search is changing the game.
- Comfortable with tools like GA4, Google Search Console and AI writing/SEO tools (e.g. ChatGPT/Claude, SurferSEO).
- Strong communication skills and a data-led approach to setting goals, tracking performance and sharing results clearly.
- A practical, curious mindset — happy to test new approaches as search and AI tools evolve.
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