Content, Platform and Audience Development Manager - FTC For 6 months

Job Summary

The manager, content marketing will partner with internal and external stakeholders to create compelling content that resonates with target audience(s) across our range of platforms. Using real-time audience and platform insights, the content manager will develop a robust content mix, working with internal stakeholders to distribute this among target audience(s). They will also be responsible for creating and implementing a strategic amplification plan designed to raise awareness, engagement and consideration of our brand.

Responsibilities

• Work with the policy and insights team to identify the content needs and opportunities among our target audience(s) across our range of platforms.
• Create a thematic content calendar that represents the work done across the full range of Economist Enterprise partnerships and connects to key global moments that resonate with the brand
• Recommend content areas and messaging by audience segment, driven by a solid understanding of the data and analytics of content performance
• Act as a point of contact/coordinate with internal and external stakeholders to secure and create content, ensuring all necessary processes are adhered to
• Work collaboratively with multiple stakeholders to develop a range of content (video, data points, articles, op-eds, QAs, newsletters and more), designed to maximise engagement with core audience segments
• Tailor content to be suitable to the channel and medium that it will appear in
• Work with colleagues across the marketing team to ensure a consistent strategy to our content approach across all websites and social channels
• Ensure platforms deliver the best possible user experience - optimising content signposting to deliver maximum audience engagement
• Work with the social media team to amplify content across Economist Enterprise s social channels
• Develop and implement a robust amplification plan to drive awareness of Economist Enterprise s strategic initiatives (e.g. The Food Imperative, The Future of Trade) - timed to drive awareness at key moments of interest to the Economist Enterprise brand (e.g., key events), as well as alongside global moments (e.g. COP, Davos)
• Keeping track of the budget, allocating the commissioning budget, coding invoices and tracking the spend

The ideal skills for this role are:

• Previous experience creating content-led marketing strategies preferred
• An understanding how business executives utilise policy research, thought leadership and other content to drive their business objectives
• Excellent verbal and written communications skills
• Ability to leverage analytics and data to inform content development
• Strong ability to manage stakeholders (internal and external)
• Strong ability to multi-task and move between distinct projects
• Self-motivated, proactive mindset with excellent communication skills
• Ability to project manage complex activities, including multiple stakeholders
• Able to write compelling and attention-grabbing copy

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Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.