Content Marketing Strategist

ABOUT HUBSTAFF

At Hubstaff, our mission is to empower people to have their most productive workday. We do this by providing the industry-leading workforce analytics and time tracking platform for remote and distributed teams.

We've been fully remote for over a decade—long before it became a trend—and we continue to believe that remote work represents the most significant shift in the modern workplace since the advent of the PC. Our platform helps more than 200,000 global users track time, gain visibility into work, manage schedules, and automate payments with transparency and accountability at its core.

We're a product-led company with a winning culture, strong momentum, and a long-term vision: to become an essential part of every remote company's tech stack. And we're just getting started.

   

THE ROLE

We're hiring a Content Marketing Strategist to join our Demand Generation team.

This is a full-time, remote role where you'll create compelling content that helps customers discover, understand, and choose Hubstaff.

Your primary focus will be writing high-quality long-form content—including blog posts, landing pages, product pages, and website copy—that drives organic growth across both traditional search and emerging AI-powered search experiences.

You'll partner closely with SEO, Product Marketing, and Design to execute an established content calendar while also contributing to social media, campaign messaging, and paid advertising.

If you're a strong writer who enjoys learning complex software products, thinking like a marketer, and creating content that drives measurable business impact, we'd love to meet you.

   

WHAT YOU'LL DO

• Create high-quality blog posts, landing pages, website copy, product pages, and other long-form content that educates customers and drives business growth.

• Become an expert in Hubstaff's products, customers, and brand voice to create clear, engaging, and accurate content.

• Execute against an established content calendar while partnering closely with our SEO Manager to improve search visibility and AI discoverability.

• Refresh and optimize existing content to improve performance, engagement, and conversion.

• Collaborate with Product Marketing, Design, and the broader Marketing team to create consistent messaging across campaigns and customer touchpoints.

• Manage Hubstaff’s social media presence by creating content, paid advertising copy, and Account-Based Marketing (ABM) campaign messaging.

• Monitor content and social media performance, stay current on industry trends, and continuously improve how we create and distribute content.

   

WHAT YOU SHOULD HAVE

• 2–4 years of experience in Content Marketing, Copywriting, Content Strategy, or a similar B2B marketing role.

• Exceptional writing and editing skills, supported by a portfolio of long-form content.

• Experience writing for B2B audiences.

• Working knowledge of SEO fundamentals and how content supports organic growth.

• Ability to write across multiple formats, including blogs, landing pages, social media, and campaign copy.

• Experience publishing content through a CMS such as WordPress or a similar platform.

• Strong communication, organization, and collaboration skills.

• Curiosity, ownership, and the ability to quickly learn new products and industries.

• Experience working successfully in a remote, asynchronous environment.

   

NICE TO HAVE

• Experience writing for B2B SaaS companies.

• Agency copywriting or content marketing experience.

• Experience writing paid advertising or campaign copy.

• Experience managing or contributing to a company's organic social media presence.

• Familiarity with SEO tools such as Ahrefs, SEMrush, or Google Search Console.

• Experience using AI tools to improve content workflows while maintaining strong editorial quality.

• Experience creating content optimized for AI-powered search experiences.

   

LOCATION

Hiring in: United States and Canada

   

COMPENSATION & EMPLOYMENT TYPE

Full-time Remote

Base Salary: $75,000–$90,000 USD (depending on experience and location). This reflects the L2 compensation range agreed upon during the kickoff discussion.

   

WHY YOU'LL LOVE WORKING WITH US

• Work remotely with a collaborative, async-first team built on trust and autonomy.

• Own projects from idea to execution and see your work directly influence business growth.

• Partner with experienced teammates across SEO, Product Marketing, Design, Demand Generation, and Sales.

• Help shape how Hubstaff reaches customers through content, search, and AI-powered discovery.

• Grow your career in a high-impact marketing role with plenty of opportunities to learn and expand your skills.

   

INCLUSION AT HUBSTAFF

Hubstaff is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members, regardless of background, identity, or lived experience.