Content Marketing Manager

Experience: 4–7 years | Location: Bengaluru

Joining: Immediate joiners preferred

About Onsurity

Onsurity is building a new-age approach to employee health and insurance, making insurance simpler, more accessible and relevant for modern businesses and their employees.

We are looking for a Content Marketing Manager who can build content as a growth engine — across SEO, brand, sales enablement and demand generation.

What You'll Do

Content Strategy & Execution

• Own Onsurity's content strategy across blogs, articles, long-form content, case studies, thought leadership and sales enablement.
• Build content across the funnel — from awareness and organic acquisition to consideration and conversion.
• Identify content opportunities based on customer insights, business priorities, industry trends and competitor analysis.
• Work with internal teams and subject matter experts to turn complex topics into clear, compelling content.

SEO & Organic Growth

• Build and execute an SEO-led content strategy to grow organic traffic and qualified leads.
• Conduct keyword research, identify content gaps and build topic clusters around priority business areas.
• Hands-on experience with SEMrush, Google Search Console and Google Analytics.
• Track content performance and continuously optimise existing content for rankings, traffic and conversions.
• Stay updated on AI search, GEO/AEO and how LLMs are changing content discovery.

Sales & Business Enablement

• Work closely with Sales and Business teams to understand customer pain points, objections and use cases.
• Create case studies, one-pagers, sales decks, product explainers, industry reports and other content that helps Sales convert prospects.
• Develop thought leadership around insurance, employee benefits, HR, healthcare and the future of work.

Cross-functional Collaboration

• Partner closely with Product Marketing, SEO, Growth, Sales, Design and Leadership.
• Bring customer and market insights back into the content strategy.
• Manage projects independently from brief to execution and measurement.

What We're Looking For

• 4–7 years of experience in content marketing, content strategy, editorial or B2B marketing.
• Excellent writing, research and storytelling skills.
• Strong understanding of SEO, keyword research and search intent.
• Experience using SEMrush and Google Search Console.
• Ability to simplify complex topics and write for business audiences, including HR leaders and CXOs.
• Strong analytical and problem-solving mindset.
• Excellent stakeholder management and cross-functional collaboration skills.
• AI-first mindset — comfortable using AI to improve research, ideation, creation, optimisation and content workflows.
• Strong ownership mindset — a go-getter who identifies opportunities and gets things done without waiting for instructions.

Good to Have

• Experience in insurance / insurtech / healthcare / fintech / employee benefits.
• Experience in a high-growth startup or B2B technology company.
• Understanding of GEO, AEO and LLM-driven search.
• Experience building content-led demand generation programs.

What Success Looks Like

You will help Onsurity build a strong content engine that grows organic traffic, strengthens our brand authority, enables Sales and contributes directly to business growth.

If you believe content is more than just writing — it's about deep thinking, customer understanding, distribution and measurable impact — we'd love to hear from you.