Content Marketing Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content Marketing Lead based in United States.

The Content Marketing Lead will play a key role in shaping brand communication and driving marketing impact through compelling, customer-focused content. This role combines strategic thinking, creative storytelling, and strong execution across multiple channels. You will develop messaging that supports go-to-market initiatives, strengthens brand positioning, and helps customers understand the value of educational solutions. Working closely with marketing, product, and cross-functional teams, you will transform insights into engaging content that supports business growth. The ideal candidate is a skilled writer who understands audience needs, adapts messaging across platforms, and thrives in a collaborative environment. This is an opportunity to influence how innovative learning resources are presented to educators and communities while contributing to meaningful outcomes in education.

Accountabilities:: The Content Marketing Lead will be responsible for creating high-quality marketing content that supports customer engagement, brand growth, and sales objectives. This role requires strong storytelling abilities, attention to detail, and the ability to manage multiple projects while maintaining consistency across communication channels.

Develop compelling, on-brand messaging and content for marketing initiatives, including websites, email campaigns, social media, brochures, flyers, advertisements, and special projects.

Write, edit, and proofread marketing materials while maintaining excellent grammar, clarity, and alignment with editorial standards.

Create content that communicates product value, differentiates solutions in the market, and supports customer buying journeys.

Collaborate with product marketing, campaign teams, product management, design, and other stakeholders to align content with go-to-market strategies.

Adapt messaging and content formats based on channel requirements, audience expectations, and campaign objectives.

Develop value-driven content that supports inbound marketing efforts and strengthens customer relationships.

Build strong knowledge of products, customer needs, industry trends, education developments, and marketing best practices.

Champion brand voice and contribute creative ideas that improve marketing effectiveness and overall communication impact.

Analyze campaign performance, participate in reviews, and apply insights to optimize future content strategies.

Use approved AI tools responsibly to support research, ideation, and content development while ensuring accuracy, originality, quality, and brand consistency.

Requirements:

The ideal candidate is an experienced marketing professional with strong writing expertise, creative problem-solving abilities, and a customer-focused mindset. They should be comfortable managing multiple priorities, collaborating across teams, and producing impactful content in a fast-paced environment.

Bachelor’s degree in Marketing, Writing, English, Journalism, Advertising, Communications, or a related field preferred.

5–7 years of experience creating marketing content within a corporate, commercial, or agency environment.

Proven experience developing content across multiple channels, including digital/web, email, social media, print, paid media, and video.

Exceptional writing, editing, proofreading, and storytelling skills with strong attention to detail.

Ability to translate complex ideas into clear, engaging, audience-focused messaging.

Strong organizational skills with the ability to manage deadlines and multiple projects simultaneously.

Experience working with brand guidelines and maintaining consistent voice across marketing materials.

Strong collaboration skills with the ability to work effectively with marketing, product, design, and cross-functional teams.

Customer-first mindset with curiosity and enthusiasm for understanding audiences and market needs.

Comfortable working independently in a remote environment while actively contributing to team collaboration.

Ability to leverage AI-assisted tools responsibly while maintaining ownership of final content quality and accuracy.

Benefits:

Fully remote work environment with flexibility to support work-life balance.

Competitive compensation package.

Opportunities for professional growth and career development.

Access to learning resources and opportunities to expand marketing expertise.

Collaborative team culture focused on creativity, innovation, and meaningful impact.

Opportunity to contribute to products that support educators and student learning.

Minimal travel requirements.

Supportive environment that values diverse perspectives and continuous improvement.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1