Content Marketing Lead ? UNSW Bengaluru, India
Emeritus · Bengaluru · onsite · Posted 70d ago
Undisclosed5–15 yrsfulltimeSourced from
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About this role
PositionDescription
PositionTitle: Lead UNSW Bengaluru
ReportsTo:
EmploymentType : Full-time
PositionSummary
The ContentMarketing Lead provides operational leadership for brand, engagement, thatadvance UNSW Bengalurus societal impact agenda and strengthen thecampuss reputation, visibility, and community connection in India. Therole is responsible for designing and delivering integrated marketingstrategies that engage priority B2C audiences, including alumni,donors, partners, and the broader community, while aligning with UNSWs globalbrand and governance frameworks.
Operatingwithin a newly established joint venture university campus, the role focuses onbuilding scalable marketing capability, partnerships, and campaigns thatreflect local cultural context and regulatory requirements,while maintaining strong alignment with UNSWs institutional values,ethical standards, and global brand stewardship. The position supports theBoard and campus leadership by ensuring marketing investment deliversmeasurable engagement, reputational value, and long-term impact.
Accountabilities
Brand Marketing& Content Strategy
- Design and implement go-to-market plans that build awareness, engagement, and advocacy across priority audiences, including alumni, donors, and community stakeholders.
- Develop and implement social media content calendar to support UNSW Bengaluru campaign build awareness, engagement, and advocacy across priority audiences, including future student, alumni, donors, and community stakeholders.
- Establish scalable marketing frameworks, operating rhythms, and governance processes suitable for a growing joint venture campus in line with the central UNSW Sydney playbooks and through engagement of UNSW Sydney Social Media Community of Practice.
Content Development& Brand Stewardship
- Oversee campaign messaging, creative development and SEO-aligned content across paid, owned and social media channels
- Own and optimise customer-facing content and communications, ensuring messaging is culturally relevant, accurate, and aligned to UNSW brand standards.
- Steward creative excellence while ensuring compliance with institutional, regulatory, and ethical requirements applicable in India.
- Create, edit, and manage search-optimised content across digital channels, including lead capture, nurture communications, and conversion-focused assets.
- Collaborate with marketing, web, and digital teams to optimise landing pages, websites, and content for improved user experience and funnel conversion.
- Ensure all content is accurate, audience-focused, culturally appropriate, and aligned with UNSW brand guidelines.
Performance,Insights & Optimisation
- Use data, insights, and market intelligence to assess campaign effectiveness, audience engagement, and brand performance.
- Translate insights into recommendations that improve marketing outcomes, resource allocation, and strategic focus.
- Communicate performance and impact clearly to the JV Board, campus leadership, and UNSW stakeholders to support informed decision-making.
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Stakeholder& Partner Management
- Build strong working relationships with UNSW Bengaluru leadership, societal impact, alumni, advancement, and external engagement teams.
- Collaborate effectively with Sydney-based Marketing & Digital Experience teams to ensure alignment to global frameworks and knowledge transfer.
Governance,Values & Safety
- Operate within UNSW Sydneys global brand governance model, ensuring all activity is aligned with defined Playbooks, with appropriate approvals and compliance to defined frameworks and processes.
- Actively demonstrate alignment with the UNSW Code of Conduct and Values.
- Ensure marketing activities comply with relevant regulatory, privacy, and advertising standards applicable to India and UNSW joint venture operations.
- Comply with all health, safety, and wellbeing policies and take reasonable care to ensure actions do not impact the psychosocial or physical health and safety of self or others.
Skills& Experience
Essential
- Relevant tertiary qualification with substantial experience in marketing, brand, or engagement roles, or equivalent competence gained through education, training, or experience.
- Demonstrated experience leading integrated marketing programs with accountability for engagement and reputational outcomes.
- Demonstrated experience delivering search-optimised content and supporting digital marketing initiatives.
- Working knowledge of SEO principles, content optimisation, and digital performance metrics.
- Strong capability in campaign development, content strategy, and agency management.
- Proven ability to work effectively within complex, matrixed, or joint venture environments.
- Excellent communication and stakeholder engagement skills, including the ability to present outcomes to senior and board-level audiences.
Desirable
- Experience in higher education, public sector, or similarly regulated environments.
- Experience working in or with international or emerging markets, particularly India.
- Familiarity with enterprise marketing platforms and analytics tools (e.g. Adobe stack or equivalent).
- Experience supporting organisational establishment, transformation, or scale-up activities.
KeyRelationships
- UNSW Bengaluru Board
- COO
- Rector, UNSW Bengaluru
- Marketing & Digital Experience stakeholders (Bengaluru and Sydney)
- External creative, media, and community partners
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Agency ManagementContent MarketingAudience EngagementAnalytics toolsCampaignDigital ExperienceBrand MarketingB2CAnalyticsContent CalendarContent StrategyadvertisingIntegrated MarketingcomplianceadvocacyDigital Marketing
About Emeritus
Emeritus
Singapore
SG
About
EMERITUS Institute of Management is a global education provider that partners with leading universities to deliver executive education and professional development programs. It offers online and blended learning courses in leadership, business, finance, and digital transformation, designed to equip professionals with future-ready skills. With a focus on accessibility, quality, and career advancement, EMERITUS empowers learners worldwide to upskill and stay competitive in evolving industries.
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