Content Marketing Consultant

Supports the global marketing objectives with strategic content, PR, and social media, including content creation and updating, activity tracking and reporting, copywriting, content atomization, and PR agency oversight and management. Tracks PR and marketing content activity and creates reports detailing the impact of the Strategic Communications team's global work. Collaborates with marketing colleagues to develop and implement content marketing plans in support of business and marketing priorities.

Responsibilities:

• Develop and execute processes to both capture all PR and content marketing activity as well as methods to report on the quantity and impact of the work.
• Support the creation and updating of key enablement and client-facing content, such as industry slip sheets and other materials, including FM capabilities, loss alerts, proposal tools, stewardship booklet, stewardship placemat, stewardship digital presentation, client service plan, and risk improvement plan templates.
• Execute the marketing team's content atomization efforts to take the company's long-form content and use AI tools to spin off additional pieces of content (e. g., social media posts, web articles, email copy, etc. ), refining and customizing based on the distribution platform.
• Support media relations efforts globally, locally in India, and regionally across APAC, in partnership with local PR agencies and APAC content strategists
• Oversee the creation of content by agency partners and freelance copywriters; also write and edit content
• Make recommendations and decisions on which communications vehicles will be used to deliver the message most effectively to the specific audiences and how success will be measured.

Requirements:

• 5-7 years of experience required to perform essential job functions.
• 5-7 years' experience collaborating with a global, distributed team required. Insurance industry experience preferred.
• Public relations or marketing experience preferred.
• Excellent verbal and written communication skills.
• Ability to build consensus.
• Knowledge of contemporary communications vehicles, including the internet/intranet.
• Must Have Skills: Strong writing and storytelling skills; experience in PR and media communications; experience collaborating with a global, distributed team.
• Education and Certifications: 4 years / Bachelor's degree required.