Content/Marketing Communications Lead

About RAAPID:

RAAPID is a leading healthcare technology innovator specializing in AI-enabled risk adjustment solutions. Funded by Microsoft and Great Place to Work-certified organization, we serve payers, healthcare providers, and support organizations with cutting-edge technology solutions that optimize revenue, ensure compliance, and reduce administrative costs.

Position Overview:

We are looking for a highly strategic, research-oriented MarComm Lead/Strategist with 8+ years of experience in US Risk Adjustment, value based care and healthcare. This role goes beyond writing - you will shape narratives, build market authority, drive organic growth, and position RAAPID as a category leader in AI-driven healthcare operations. You will pair deep domain understanding - CMS guidelines, HCC coding and RAF scoring, and Risk Adjustment workflows, Value-Based Care, and healthcare AI trends - with strong storytelling and analytical thinking, translating complex clinical and AI concepts into compelling narratives for healthcare executives, providers, payers, and industry stakeholders.

Key Responsibilities:

Strategic Content & Thought Leadership:

• Develop high-impact thought leadership - whitepapers, executive POVs, industry reports, and research-backed articles - across CMS updates, HCC coding, RADV audits, Risk Adjustment trends, and Value-Based Care transformation.
• Build differentiated narratives around AI-driven healthcare operations and intelligent Risk Adjustment.
• Translate complex clinical, operational, and AI concepts into clear, executive-friendly storytelling for C-suite audiences, health plans, providers, and industry influencers.
  

Research, Media & Market Intelligence:

• Conduct market, competitor, analyst, and industry research to identify emerging themes, whitespace, and positioning angles.
• Develop research-based content using CMS data, industry reports, and healthcare trends; monitor policy and AI-adoption shifts to keep content timely.
• Support PR, media opportunities, awards submissions, and speaking engagements, and contribute to category-building narratives.
  

Brand, Organic Growth & Digital Content:

• Drive content-led organic growth through SEO-focused, authority-building content strategies.
• Own website messaging, landing pages, newsletters, executive communications, and LinkedIn thought leadership.
• Create content frameworks that fuel inbound marketing, audience engagement, and pipeline - across digital, events, and webinars.
  

Key Deliverables:

• Executive thought leadership articles, POVs, and research-backed healthcare/AI content.
• CMS update summaries and impact analysis; analyst- and media-aligned narrative pieces.
• LinkedIn and executive branding content.
• Case studies, product messaging and GTM collateral, and tradeshow/webinar/campaign assets.
  

Required Qualifications:

• 8+ years of experience in US Healthcare, Risk Adjustment, or healthcare SaaS content strategy.
• Exceptional writing and storytelling, with the ability to simplify complex clinical and technical concepts into compelling business narratives.
• Experience creating content for B2B healthcare and executive audiences, with strong research and analytical capabilities.
  

Preferred Experience:

• Background in Medical Coding, Clinical Documentation, Healthcare Analytics, or Value-Based Care.
• Experience with AI/ML-based healthcare platforms or healthcare technology companies.
• Exposure to PR, analyst relations, media content, or executive communications.
• Understanding of SEO and organic growth, and familiarity with healthcare publications, conferences, and market narratives.
  

Why RAAPID:

• Backed by an unprecedented Industry Trifecta: M12 (Microsoft's Venture Fund), UPMC Enterprises, and Healthworx (CareFirst) - RAAPID is the only risk adjustment platform validated by a global technology giant, a world-class health system, and a top-tier payer investor simultaneously.
• Industry Pioneer: Leveraging state-of-the-art artificial intelligence, machine learning, vision AI, and knowledge graphs to transform healthcare operations.
• Strong Foundation: Built on four key pillars - Trust, Technical Competence, Stability, and Technical Innovation.
• Recognition: Proud recipient of HITRUST certification, demonstrating our commitment to security and compliance.
• Culture: Certified Great Place to Work, reflecting our dedication to employee satisfaction and professional growth.
• Mission-Driven: Focused on revolutionizing value-based healthcare through customizable, AI-powered solutions.
• Global Presence: Headquartered in Louisville, Kentucky, with a robust team of over 100 employees across the US and India.
  

What We Offer:

• Competitive compensation package with performance-based incentives.
• Opportunity to shape the future of a high-growth AI company and work closely with executive leadership.
• Collaborative and innovative work environment within a Great Place to Work-certified culture.
• Comprehensive health insurance and professional development opportunities.
  

The ideal candidate is a domain-fluent storyteller who turns complex healthcare and AI topics into authority-building narratives, and who thrives in a fast-paced, innovative environment.