Content Marketer

Primary Focus (Owned)

LinkedIn

• Create content aligned with the firm's content calendar
• Review drafts with founder/client service team for approval
• Manage posting and distribution
• Targeted DMs to prospective clients
• Track growth metrics like engagements, connections, DMs etc.

Email Newsletter Brevo

• Preparation of periodic update emails and newsletters
• Preparation of specialised outreach emails to different sets of clients
• Repurpose LinkedIn posts, YouTube videos, and website blog articles into email campaigns
• Manage scheduling of email newsletter and distribution
• Track growth metrics like open rate, unsubscribes, clicks etc.

Coordination Only

Website (SEO agency executes)

• Create content aligned with the firm's content calendar
• Review drafts with founder/client service team for approval
• Brief the agency on updates to website; relay founder's inputs
• Review monthly traffic/SEO reports from agency and flag content gaps or opportunities to founder

YouTube (shoot person + editor execute)

• Prepare video scripts in collaboration with the founder, informed by topics prospects are likely searching for
• Coordinate shoot scheduling and logistics between founder, shoot person, and editor
• Review edited videos and share comments for revision
• Manage posting and distribution
• Track views, watch time, and subscriber growth; flag underperforming formats to founder

Webinars (execution owned by founder/tax team)

• Coordinate monthly topic scheduling with founder and client service team
• Manage registration page setup, reminder sequences, and post-webinar follow-up emails
• Track registrations vs. attendance; flag engaged attendees to founder for follow-up
• Repurpose recordings into clipped content for YouTube, LinkedIn, and email, in coordination with the YouTube editor