Content Marketer

Role & responsibilities

Job Title: Content Marketer

Location: Bangalore (Work from Office)
Experience: 5+ Years

About Us:

Founded in 2015, TripGain is a leading innovator in business travel and expense management, with a global presence in the US, UK, and the UAE. Trusted by over 350 corporates and serving 100,000+ business travelers, we are transforming how organizations manage travel with AI-powered SaaS solutions. Our technology streamlines processes, optimizes expenses, and provides businesses with full visibility into their travel spend, all while offering a customer-first approach. As a tech-driven company, we are shaping the future of the Travel & Expense industry and helping businesses achieve greater efficiency and cost savings.

Join TripGain to be part of a dynamic team revolutionizing the business travel experience!

Job Summary:

We are seeking a skilled Content Marketer to join our team and take responsibility for creating, producing, and managing high-quality content. Your primary focus will be long-form, research-driven articles, industry reports, case studies, and similar deliverables, all aimed at driving value for our audience.

Experience: 5+ Years (B2B SaaS Experiences High Desirable)

Key Responsibilities:

• Content Creation & Production: Develop well-researched, high-quality long-form content such as news articles, industry insights, and in-depth reports. Ensure all content is compelling, accurate, and aligned with our brand's voice and objectives.
• Data-Driven Insights: Analyze content performance and product usage metrics to uncover industry trends. Use this data to inform content strategies and generate relevant insights for reports and articles.
• Content Repurposing Strategy: Develop a strategy to repurpose long-form content into shorter, impactful formats (e.g., snippets, videos) in collaboration with the content writing team, ensuring maximum reach and engagement
• Proofreading & Editing: Review and edit content to guarantee flawless grammar, clarity, and consistency. Ensure that the material remains engaging and adheres to our editorial standards.
• Visual Coordination: Collaborate with designers and creative teams to oversee the effective integration of images, graphics, videos, and other visual assets that complement the content.
• Content Management: Oversee the upload and management of daily content across various platforms. Regularly track and monitor content performance to optimize reach and engagement.
• Cross-Functional Collaboration: Work closely with internal teams, including web designers, marketing, HR, customer success, and sales, to develop content strategies that meet broader business goals. Engage with customers to gain deeper insights and identify content opportunities.
• SEO-Optimized Content: Research and produce SEO-friendly content, trending news pieces, case studies, and other web content, ensuring high visibility and search ability.

Preferred Qualifications:

• Experience selling SaaS, Software, or ERP solutions to businesses.
• Familiarity with creative writing, analytical thinking, and strategic planning.

Why Join Us:

• Work in a dynamic and rapidly growing SaaS company.
• Competitive salary and benefits package.
• Opportunities for career advancement and professional growth.
• Collaborative, supportive work environment.