BENGALURU · FULLTIME
Content Marketer
Tipstat Infotech
Bengaluru · onsite · Posted 43d ago
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Undisclosed2–5 yrsfulltimeBengaluru
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Section · 01
About this role
We are looking for our first dedicated marketing hire to own how our B2B product shows up in the world, primarily through organic content on X and Instagram and wherever else our buyers actually hang out.
This is not a post-three-times-a- week-and- check-the-box role. You will shape our voice, build an audience from the ground up, and turn content into a real growth channel. Paid ads exist as a secondary lever; organic is the main game. You will work directly with the founders, sit close to the product, and have the freedom and responsibility to figure out what works.
This is not a post-three-times-a- week-and- check-the-box role. You will shape our voice, build an audience from the ground up, and turn content into a real growth channel. Paid ads exist as a secondary lever; organic is the main game. You will work directly with the founders, sit close to the product, and have the freedom and responsibility to figure out what works.
Skills
Content Marketing
Social Media
Copywriting
Ghostwriting
Short-form Video
B2B SaaS
Figma
Canva
Seniority Level
Intermediate
Employment Type
Full-Time
Industry
Information Technology
Job Function
Marketing
Responsibilities
Own our presence on X and Instagram end-to-end: strategy, writing, posting, engaging, iterating
Develop a sharp, distinctive point of view for the brand and turn it into threads, posts, carousels, short-form video, and whatever format the channel rewards
Ghostwrite and amplify content for the founders, since a big part of B2B organic growth is founder-led
Talk to customers regularly, sit in on sales calls and read support tickets to understand the buyer deeply enough to write things that resonate
Experiment constantly, track what is working, and double down on it
Use paid sparingly to amplify organic posts that are already proving themselves
Help identify which other channels are worth expanding into, such as LinkedIn, YouTube, newsletters and communities
Skills & Qualifications
2-5 years of experience in content, social, or growth marketing
Proof you have personally grown a B2B product, brand, or your own account from near-zero to a real engaged audience, with actual posts, threads and numbers
You write well in public: this is non-negotiable, and we will ask for links
You have taste and can name your favourite B2B accounts on X and articulate what makes them good
Founder energy: excited to learn the product deeply, talk to customers, and own outcomes rather than execute someone elses content calendar
Comfort being on camera or ghostwriting for those who are, one of these has to be true
Nice to have: B2B SaaS experience, a personal audience on X, LinkedIn or YouTube, comfort with Figma or Canva and short-form video editing, and familiarity with paid social as an amplifier
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Section · 02
Skills
Content MarketingBuyerArticulateB2BGhostwritingContent CalendarCopy WritingSocial MediaSAASVideo EditingFigmaCanvaNewslettersSalesInformation TechnologyPerformance Marketingmarketing
Section · Company
About Tipstat Infotech

Tipstat Infotech
Bangalore
IN
₹7.3L PA avg
Avg at Tipstat Infotech
About
Level up your startup or SMB with next-gen AI products and dive into Indias top 1% engineering talent. Whether youre after AI innovation or stellar staff augmentation, weve got the perfect blend to kick your ambitions into high gear.
Industries
Hardware & NetworkingSoftware Product
Employee ratings
10 reviews
4.7/ 5
Culture
4.3
Career growth
3.9
Work-life
4.3
Employees rate it well for
Overall Company47Company Culture46
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