Content Manager

We are seeking a high-caliber Content Manager who balances compelling narrative design with sharp business performance metrics. In this role, you will lead our content engine, driving high-impact thought leadership across complex B2B domains (Cloud, AI, CRM, Analytics, MarTech) while maintaining an relentless focus on measurable pipeline contribution. You will collaborate directly with executive stakeholders, product leaders, subject matter experts (SMEs), and performance marketing teams to position Grazitti as a premier authority in the enterprise services space.

Key Responsibilities:

Strategic Thought Leadership Authority Building: Conceptualize and produce executive-grade content whitepapers, research reports, opinion pieces, and eBooksthat addresses complex B2B buyer pain points and positions Grazitti leaders as industry visionaries.

SME Interviewing & Translation: Extract unique insights from internal subject matter experts, architects, and business unit heads to transform technical capabilities into engaging, market-ready narratives. Market & Trend Intelligence: Track emerging technologies, market dynamics, and competitive content trends to proactively identify key topics and narrative opportunities. Content Strategy & Lifecycle Management End-to-End Ownership: Own the editorial calendar, content roadmap, and lifecycle strategy for Grazittis service verticals, ensuring consistency across all channels. Full-Funnel Alignment: Oversee production across top-of-funnel (blogs, social commentary), middle-of-funnel (case studies, webinars), and bottom-of-funnel (solution briefs, pitch assets) content formats.

Editorial Quality Control: Enforce high editorial standards, tone-of-voice alignment, and narrative clarity across all team outputs.

Revenue & Performance Orientation

Pipeline Attribution: Tie content initiatives directly to performance metrics including organic lead acquisition, MQL generation, asset downloads, and content-influenced pipeline.

SEO & Intent Alignment: Partner with the SEO and demand generation teams to ensure content ranks for high-value transactional and informational search queries without compromising editorial polish.

Conversion Optimization: A/B test CTAs, landing page copy, and content distribution channels to maximize conversion rates across digital touchpoints.

Requirements & Qualifications Experience:

8+ years of B2B content experience, ideally within digital services, IT consulting, SaaS, or agency environments.

Proven Track Record: Portfolio demonstrating high-level B2B thought leadership (whitepapers, deep-dive articles, strategic reports) alongside quantifiable performance outcomes (traffic growth, lead generation, pipeline impact).

Technical Aptitude: Ability to quickly grasp complex technology concepts across platforms like Salesforce, Adobe, HubSpot, AWS, and AI enterprise tools.

Data Literacy: Strong proficiency with web analytics tools (Google Analytics 4, Search Console, HubSpot, or similar CRM/automation platforms) to evaluate content performance and adjust strategy.

Leadership & Collaboration: Outstanding interviewing, storytelling, and stakeholder management skills. Exceptional command of English grammar, tone, and editorial style.