Content Manager

We are seeking an analytical thinker with an audience-first mindset to fill the position of Content Manager. The ideal candidate should have a deep understanding of the B2B content marketing space and possess the ability to leverage data to develop a content strategy aligned with specific business goals and objectives.

If you are passionate about crafting top-notch and captivating content that delivers tangible business results, we would love to have you join our team!

Roles and Responsibilities:

• Developing, managing and executing a comprehensive content strategy and content calendar.
• Collaborating with cross-functional teams to create various types of content such as case studies, whitepapers, landing pages, offers, and more.
• Conducting research and ideating to produce engaging content assets such as blog posts, e-books, infographics, emails, newsletters, social media posts, and sales collateral.
• Repurposing existing content and creating new ideas for content marketing and lead generation.
• Writing video scripts to support the content strategy.
• Implementing SEO best practices to improve content visibility and organic traffic.
• Ensuring that all content is optimized to drive traffic, engagement, and leads.
• Providing assistance to team members on other written materials as needed.
• Managing freelance writers when required.
• Taking ownership of content delivery to support product or marketing projects, including email campaigns and sales collateral.
• Contribute to employer branding activities

Key skills required for the role:

• 7-9 years of experience in content writing or marketing communication, preferably in the B2B sector.
• Demonstrated ability to learn quickly, adapt to changing circumstances, and manage multiple priorities.
• Strong understanding of which platform is best suited for different types of content.
• Proficiency in conducting secondary research.
• Good time management and interpersonal skills.
• Data-driven approach with a good understanding of Google Analytics, social media analytics, and other relevant tools.
• Experience in online community building.