Content Manager

Key Responsibilities:

• Content Strategy & Planning:

• Develop and execute a comprehensive content strategy aligned with brand, marketing, and business objectives.
• Own and manage the content calendar across digital platforms, ensuring timely execution.
• Identify content opportunities based on customer insights, business priorities, and industry trends.

• Content Creation & Management:

• Create, edit, and publish high-quality content across websites, blogs, social media, email campaigns, app notifications, and other marketing channels.
• Ensure consistency in brand voice, tone, and messaging across all customer touchpoints.
• Collaborate with designers, videographers, and external agencies to produce engaging multimedia content.
• Proofread and review all content to maintain editorial quality and brand standards.

• SEO & Performance:

• Develop SEO-driven content strategies to improve organic visibility and website traffic.
• Conduct keyword research and optimize content for search engines.
• Track content performance using analytics tools and implement improvements based on insights.
• Support performance marketing initiatives with compelling landing pages, ad copies, and campaign messaging.

• Collaboration & Brand Growth:

• Partner with Product, Marketing, Design, CRM, and Performance Marketing teams to execute integrated campaigns.
• Build content that educates, engages, and converts pet parents across the customer journey.
• Stay updated with the latest content marketing trends, AI tools, and digital best practices.

Requirements:

• Experience:

• Minimum 4 years of experience in Content Marketing, Content Strategy, or Content Management.
• Proven experience in developing and managing content across multiple digital platforms.
• Experience working with B2C, D2C, Healthcare, Consumer, or Startup brands is preferred.
• Demonstrated ability to build content strategies that drive engagement and business growth.

• Skills:

• Exceptional writing, editing, and storytelling skills.
• Strong understanding of SEO principles and content optimization.
• Hands-on experience with CMS platforms such as WordPress or similar.
• Familiarity with Google Analytics, Google Search Console, and SEO tools like SEMrush or Ahrefs.
• Experience managing content calendars and cross-functional stakeholders.
• Strong analytical, organizational, and project management skills.
• Basic understanding of social media marketing, email marketing, and performance marketing.

• Education:

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Certifications in Content Marketing, SEO, or Digital Marketing are an added advantage.
• Ability to thrive in a fast-paced, high-growth startup environment.