Content Manager & Instructional Designer

A hands-on content creator–cum–instructional designer who can plan, create, manage, update and publish learning content end to end, while coordinating with SMEs, trainers, agencies, and leadership.

This is not a strategy only or agency manager role—We need someone who personally creates content, uses AI tools daily, manages timelines rigorously, and understands field sales contexts.

An 6- 8 year instructional designer / content manager from FMCG/BFSI/large sales org, who still creates content daily, uses AI comfortably, understands field realities, and can run content projects end to end with minimal supervision.

Educational Specifications

Mandatory

• Bachelor's degree in:
• Instructional Design / Education / Learning Sciences
• OR Mass Communication / Journalism / English
• OR MBA / PGDM with exposure to L&D, Sales Training, or Content
• Formal certification is a plus, not mandatory:
• Instructional Design, Digital Learning, Adult Learning, UX for Learning
  

Good-to-have

• Any short courses or credentials in:
• E learning authoring (Articulate, Captivate, Rise)
• AI for content creation / prompt engineering
• Learning analytics or evaluation
  

Experience Specifications

6-8 years total experience, with at least 3–5 years in:

• Instructional Design
• Learning Content Creation
• Sales / Field Capability / Product Training (preferred)
  
  

Must Have Experience

• Personally created:
• Learning modules (digital / blended), Scripts, presentations, assessments, videos, Ready reckoners / job aids / performance support tools
• Managed multiple content tracks in parallel with tight timelines
• Worked with:
• SMEs (Sales, Marketing, Product, Process), Field leaders / Trainers, External vendors (design, translation, video)
  

Strong advantage

• Experience in large, distributed field force environments:
• FMCG, Paints, Cement, BFSI, Pharma, Telecom, Retail
• Exposure to Pan India learners with language diversity
  

Core Skill Specifications (Non-Negotiable)

• Instructional Design & Content Skills
• Translate business priorities into:
• Clear learning objectives
• Structured content outlines
• Apply adult learning principles to:
• Sales/product/process training
• Mixed learner maturity levels
• Create:
• Digital modules (micro + full length)
• Assessments & rubrics
• Learning journeys / paths
• Convert complex product/process inputs into field friendly language
• Content Creation (Hands on Tools)
  

Must be proficient in at least 3–4 of these:

• PowerPoint (advanced storytelling, not basic slides)
• Word / Google Docs (structured content drafts)
• Video scripting + basic editing understanding
• E learning tools:
• Articulate Rise / Storyline
• Captivate (basic–intermediate)
• AI & Digital Fluency
  
  
Candidate Should Have Used AI For


• Content first drafts and rewrites
• Storyboarding and script creation
• Assessment question generation
• Summarisation of SME inputs
• Translation support and proofreading
  
  
Expected tools exposure


• ChatGPT / Copilot / Claude (daily usage preferred)
• AI image tools (basic): DALL E, Midjourney, Firefly
• AI video/voice tools (basic awareness): Synthesia, ElevenLabs, etc.
  
  

• Project & Stakeholder Management
• Strong grip on content calendars, dependencies, reviews
• Comfortable running:
• Content walkthroughs with Field Leaders
• Governance calls with stakeholders
• Can chase feedback, close loops, and publish on time, Works independently without constant supervision
• Behavioural & Attitude Specifications
• Doer mindset
• Bias for speed
• Comfort with ambiguity
• High ownership
• Field oriented thinking