Content Lead

Responsibilities

• Leading creative strategy for the platform which covers engaging F&B content for Instagram to meet content metrics and revenue targets. Collaborate closely with the production team and post-production to ensure the written content aligns seamlessly with visual elements.
• Maintain a consistent posting schedule and adhere to content calendars to ensure regular and timely updates.
• Stay attuned to Punes ever-evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into engaging written content.
• Attend food events, tastings, and restaurant openings to gather first-hand information for posts.
• Stay in touch and maintain relationships with various stakeholders of the F&B industry - PR and Marketing teams, Brand teams, Chefs and Owners
• Monitor Instagram analytics to track the performance of different types of posts and adapt strategies accordingly.
• Manage and mentor a team of creatives, look over their growth within the organisation.

Requirements

• Someone who has a passion for food and a deep understanding of Punes culinary landscape and possesses an unwavering dedication towards staying updated with the latest developments in the realm of food, local events, and digital advancements.
• Someone who has a minimum of 3 years of experience in writing for digital or print food or lifestyle platforms.
• Someone who has excellent writing and communication skills, an instinctive design sensibility and an overall understanding of good quality, original content.
• Someone familiar with Instagrams features, trends, and best practices.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.