Content Lead, Startups

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content Lead, Startups based in United States.

This role is designed for a strategic content professional passionate about helping startups build stronger hiring practices. You will own the content strategy for a key audience of founders and talent leaders, creating resources that educate, engage, and drive meaningful impact. The position combines storytelling, audience development, SEO, and emerging AI-driven search optimization approaches. You will build content foundations from the ground up, shaping a blog strategy and social presence that resonates with startup communities. Working closely with partnerships, marketing, and customer-facing teams, you will transform insights into valuable content experiences. This is an opportunity to influence how growing companies approach recruiting while contributing within a fast-moving, innovative remote environment.

Accountabilities:: The Content Lead will take ownership of developing and executing a content ecosystem focused on startup founders and talent leaders. This role requires a strong writer who can balance creativity, audience understanding, and strategic distribution to create high-quality resources that drive engagement and brand authority.

Build and own a startup-focused content strategy, defining the direction, voice, and purpose of a new blog initiative.

Research and create valuable content using SEO insights, AI-driven search optimization opportunities, customer feedback, and market trends.

Publish consistent, high-quality written content that supports startup hiring leaders with practical guidance and actionable resources.

Develop a strategic approach for social channels, creating content tailored specifically for startup audiences rather than simply repurposing existing materials.

Partner with cross-functional teams, including partnerships, marketing, and customer-facing stakeholders, to identify content opportunities and audience needs.

Create resources that support community programs, events, and engagement initiatives with startup ecosystems.

Own audience development by understanding the evolving needs of founders and talent leaders and building content around those needs.

Maintain a strong brand voice while experimenting with new content formats, distribution channels, and emerging search behaviors.

Requirements:

The ideal candidate is an experienced content professional who combines excellent writing skills with strategic thinking, audience empathy, and the ability to build programs from the ground up. You should be comfortable operating independently, collaborating across teams, and creating content that delivers measurable value.

Strong experience in content creation, content marketing, editorial strategy, or a related field.

Exceptional writing skills with a passion for producing high-quality content regularly.

Deep interest in startups, recruiting, talent strategy, and the challenges faced by growing companies.

Experience developing content strategies, editorial calendars, and publishing workflows from concept to execution.

Understanding of SEO principles and emerging AI-powered search optimization (AEO) approaches.

Ability to translate customer insights, research, and business priorities into compelling content.

Comfortable owning an audience strategy rather than focusing only on a specific content format.

Strong judgment and creativity, with the ability to maintain brand quality while adapting to changing algorithms and trends.

Experience collaborating with partnerships, marketing, customer success, or other cross-functional teams.

Comfortable working in a fast-paced environment with ambiguity and significant ownership.

Benefits:

Competitive salary range of $145,000 – $195,000 USD plus equity opportunities.

Fully remote work environment with flexibility and autonomy.

Unlimited paid time off with a culture that encourages employees to take meaningful breaks.

Twelve weeks of fully paid family leave for eligible employees in the US.

Stock options with a 10-year exercise window.

Comprehensive health insurance coverage for employees and dependents in the US, with premiums covered.

Equipment, software, and office furniture budget to support productivity.

Monthly education budget and support for additional learning opportunities such as conferences.

Opportunity to work with a talented, collaborative team building impactful products and experiences.

Exposure to innovative content strategies, startup ecosystems, and emerging AI-driven technologies.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1