Content Lead - CRM

About Snapmint:

Snapmint is a leading fintech company redefining access to consumer credit in India. With over 10 million customers across 2,200+ cities, our zero-cost EMI platform enables responsible purchases without the need for a credit card across categories like fashion, electronics, and lifestyle. India has over 300 million credit-eligible consumers, yet fewer than 35 million actively use credit cards. Snapmint addresses this gap by offering a trusted, transparent alternative grounded in financial inclusion and ethical lending practices.

Founded in 2017, Snapmint is a profitable, high-growth company doubling year-on-year. Our founding team, alumni of IIT Bombay and ISB, brings deep experience from companies like Oyo, Ola, Maruti Suzuki, and has successfully built and exited ventures in ad-tech, patent analytics, and bank-tech. We are building the future of responsible consumer finance, simple, transparent, and customer-first.

Role Overview:

Were looking for a Content Lead to own how millions of users experience Snapmint across CRM, Social Media, and our App. This role sits at the intersection of brand (tone and consistency), user experience (clarity, empathy, trust), and performance (CTR, engagement, repayment behavior). You will define, execute, and scale communication that drives engagement, builds trust, and strengthens our brand.

Key Responsibilities:

1. End-to-End User Communication:

- Own communication across CRM channels, collections journeys, and in-app experiences.

- Design messaging for key lifecycle moments: onboarding, transactions, repayments, growth, and retention.

2. Brand Tone Implementation:

- Ensure all communication reflects Snapmints brand tone: consistent, context-aware, and distinctive.

- Build and maintain playbooks, templates, and guardrails to scale tone across teams.

3. Performance & Experimentation:

- Continuously improve CTR, engagement, and conversions.

- Drive A/B testing and leverage data-driven insights to optimize messaging for measurable impact.

4. Product & UX Collaboration:

- Work closely with Product and Design to simplify financial concepts, reduce friction, and guide user decisions through clear, intuitive content.

5. Team Leadership:

- Lead and mentor the B2C content team.

- Set high standards for clarity, speed, and original thinking while fostering a performance-driven culture.

6. Speed & Execution:

- Operate in a high-velocity environment.

- Ship quickly, iterate rapidly, and prioritize impact over perfection.

Requirements:

- 8-10 years of experience in high-performing B2C startups or consumer internet companies.

- Strong experience in CRM, lifecycle, or user communication content.

- Proven track record of driving measurable outcomes via content.

- Strong cross-functional collaborationpartnering with Product, Growth/CRM, and Design.

- Deep understanding of user behavior, intent, and communication psychology.

- Experience leading teams in fast-paced, high-ownership environments.

- Ability to balance brand, UX, and performance simultaneously.