Content Ideation

About the Role

As a Content Ideator at Network18, you will be part of a team that creates ideas for some of India's biggest brands and audiences. The ideas could take the form of videos, social-first content, podcasts, events, experiences, digital series, IPs or something completely new.

You could be working on an idea that starts with a blank sheet of paper or taking a sponsor brief and turning it into something fresh, engaging and commercially viable.

The role goes beyond just coming up with ideas. You will need to shape the idea, build a compelling story around it, create a sharp presentation and confidently pitch it to a potential sponsor.

You don't need to come from a TV background. We're particularly interested in people who have worked in digital, social media, short-form content, branded content, agencies, creator ecosystems, events, experiences or other new-age content formats.

You could be a content strategist, creative planner, social media professional, branded content specialist, agency creative, creator-economy professional, event/experience designer or digital storyteller. What matters is how you think, not where you come from.

What You'll Do

• Come up with fresh, monetisable content ideas across video, digital, social, audio, events, experiences and other emerging formats.
• Look beyond the obvious — track trends, formats, consumer behaviour and emerging conversations to identify interesting opportunities.
• Take a sponsor brief and turn it into a strong content idea that works for both the audience and the brand.
• Turn ideas into clear, compelling and well-designed PPT decks that tell the story and sell the opportunity.
• Present and pitch your ideas to clients and potential sponsors with the ability to explain and sell the thinking behind the idea, rather than simply read from a deck.
• Work closely with sales, editorial, production, design and execution teams to take promising ideas forward.
• Stay curious about what's happening across content, technology, creators, social media, entertainment, business and culture, and bring those insights into your ideas.
• Use AI tools intelligently for research, brainstorming, visualisation and rapid development of concepts.

What We're Looking For

• 3–7 years of experience in content, digital, social media, branded content, advertising, media, events, experiences, creator platforms or related fields.
• Someone who naturally thinks in ideas and enjoys coming up with new concepts.
• Strong storytelling skills, both in writing and in presenting.
• The ability to come up with ideas that are creative, differentiated and actually executable.
• Strong PPT / presentation skills and a good eye for how an idea should be presented visually.
• Comfort with client-facing conversations and the ability to confidently pitch an idea.
• A good understanding of how content is evolving across platforms and formats.
• Comfortable using AI tools as part of the creative and ideation process.
• Ability to work on multiple briefs, often with tight timelines, without compromising on the quality of thinking.
• Strong collaboration skills and a willingness to work across teams.

Caution: Network18 and its group companies do not charge/accept any amount or security deposit from job seekers for employment offers, interviews, or providing laptop etc. We also do not appoint any agent, or individual to make or issue offers of employment or benefits on our behalf. We correspond only from our official email address