Content Head
DISH TV · Noida · onsite · Posted 19d ago
₹40.0L - ₹50.0L PA10–14 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- Engagement KPIs. Watch time per user, sessions per week, browse-to-play, rail CTR,
- D1/D7/D30 retention and the growth of heavy viewers. You set the targets and you're accountable for them
- Programming as growth. The home page, rails, collections and release moments acrosslanguages and regions, planned like campaigns with a hypothesis, a target and a readout
- The content-to-growth loop. Working with growth and CRM teams so that what's trending on VZY shows up in push, email, WhatsApp, social and paid, and so that new users land on content chosen to keep them
- Editorial inputs to the algorithm. Taxonomies, moods, collections and hand-picks that our recommendation system learns from and blends with. You decide where human judgement beats the model, and prove it
- The curator programme. Recruiting and growing the curators behind our shelf format, and setting the quality bar for what they publish.
- Partner and release calendar. Knowing what drops across every service we carry, and turning big releases into moments on VZY
- Content intelligence. Which languages, genres, partners and formats drive engagement and retention, fed back to partnerships and business teams
- Led content, programming or content growth for a streaming, music or large digital media product in India, with a team of 5+
- An editorial instinct you trust, and the discipline to test it: A/B tests, cohort views and dashboards are part of your week, not a monthly report
- Owned engagement or retention metrics and moved them Worked closely with product, data and growth teams on personalisation and lifecycle campaigns
- Depth across Hindi and at least one other Indian-language market; regional depth is a strong plus
- Relationships across the OTT, studio and creator ecosystem.
- It'll suit you if you can argue for a film on taste in the morning and defend the same call with a retention curve by evening.
Sourced from naukri
Skills
Cohort analyseContent growthEngagement kpiContent ManagementProgrammingContent StrategyContent IntelligenceEditorial
About DISH TV
DISH TV
Broadcasting
344
employees
2003
23 years old
Noida, Uttar Pradesh
India
₹8.3L PA avg
Avg at DISH TV
₹40L – ₹50L PA
This role
About
DishTV is the best DTH connection service provider in India.
Industries
BroadcastingMedia & Entertainment / Publishing
Employee ratings
10 reviews
3.4/ 5
Culture
4.2
Career growth
3.8
Work-life
4.0
Employees rate it well for
Work-Life Balance34Overall Company34
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