Content Head

Reports to Communications Head

Team Leads content & creative unit

Location New Delhi

ROLE SUMMARY

Owns the editorial vision, campaign strategy and quality bar for the organisation's public-facing content. Sets narrative direction, leads a multi-disciplinary content team, and is the final editorial authority on tone, accuracy and institutional appropriateness across every channel.

KEY RESPONSIBILITIES

• Campaign strategy: define the core narrative and why now logic for national campaigns; set 3–5 coherent content pillars and a differentiated platform strategy.
• Audience & messaging: segment audiences and direct meaningfully distinct messaging for each.
• Content development: commission and shape long-form articles, social copy, taglines and short-film concepts; ensure they are researched, sourced and campaign-native.
• Editorial review: act as final reviewer: identify factual, editorial, tonal, reputational and communication risks, and rewrite to keep urgency without amplifying panic.
• Editorial framework: own the fact-verification process, source hierarchy, sign-off chain and misinformation-response protocol.

SKILLS & ELIGIBILITY

• Minimum 7+ years of experience
• Proven editorial leadership across written, social and video content.
• Sharp judgement on tone and understanding of communication conflicts.
• Strong original writing plus the instinct to spot the single most dangerous line in a draft.
• Ability to build proactive and reactive anti-misinformation strategy.
• Command of both English and Hindi communication contexts.