Content Growth & Distribution Manager Founder Brand

Company: Swades AI — India's First Applied AI Lab

Location: India, remote/hybrid

Type: Full-time

Swades AI is looking for a data-driven Content Growth & Distribution Manager to grow a founder-led media brand across YouTube, Instagram, LinkedIn, and emerging platforms.

You will own the connection between content and measurable audience growth. This is not a posting or community-management role. We want someone who has worked with an established creator, influencer, celebrity, podcast, or digital media company and has used real performance data to influence content strategy.

• Manage publishing and distribution across YouTube, Instagram, LinkedIn, and other relevant platforms.
• Analyze impressions, click-through rate, retention, watch time, traffic sources, returning viewers, follower conversion, saves, and shares.
• Build weekly reporting that leads to specific creative decisions.
• Partner with the Content Lead on topics, formats, titles, hooks, thumbnails, and publishing cadence.
• Run structured thumbnail, title, format, and distribution experiments.
• Identify high-performing moments from long-form videos for short-form distribution.
• Develop platform-specific captions, descriptions, metadata, and calls to action.
• Track audience questions and turn them into future content opportunities.
• Develop collaborations with relevant creators, podcasts, newsletters, and communities.
• Maintain a searchable content-performance database.
• Distinguish meaningful growth from vanity metrics.

• You have directly managed growth for a recognized creator or media channel.
• You can share examples where your analysis materially changed content performance.
• You are comfortable interpreting YouTube and social-platform analytics.
• You understand the relationship between topic, packaging, viewer expectation, retention, and conversion.
• You have strong creative judgment alongside analytical ability.
• You are highly organized and capable of running multiple experiments simultaneously.

Please provide:

1. The channels or creators you have worked with.
2. The metrics you personally owned.
3. An example of a content experiment you designed.
4. The result and what you learned.
5. An anonymized analytics report or dashboard, where permitted.
6. Three distribution ideas for building a global audience around Indian AI founders in New York.

Shortlisted candidates will complete a paid channel-analysis exercise.